What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?

What are the trends shaping consumer sentiment and behavior in 2025&mdash;and what are the implications for brands and retailers?

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

Highlights from the State of the Consumer 2025 report

How today’s consumers are spending their time and money

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Agentic AI can automate routine work and improve merchandising decisions at scale. What does it take to translate potential into performance?

Merchants can spend less time reporting and more time strategizing 

From dashboards to decisions: Empowering merchants with agentic AI

Union Square Hospitality Group’s Chip Wade and John Ragan share their perspectives on customer experience, restaurant technology, and the future of dining.

Union Square Hospitality Group&rsquo;s Chip Wade and John Ragan share their perspectives on customer experience, restaurant technology, and the future of dining.

What it takes to run iconic NYC restaurants

Rethinking restaurant success

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.

They&rsquo;re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here&rsquo;s what that means for retailers and consumer goods companies.

Two-thirds of US consumers will start their holiday shopping before Black Friday

How today’s consumers are spending their time and money

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McKinsey on Consumer and Retail

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