What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?

<p>What are the trends shaping consumer sentiment and behavior in 2025&mdash;and what are the implications for brands and retailers?</p>

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

Highlights from the State of the Consumer 2025 report

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