As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it.

<p>As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location&mdash;and commit to it.</p>

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.