In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth.

In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth.

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

McKinsey on Building Products

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

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