In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

McKinsey on Building Products

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more. 

Hear from distinguished product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from SaaS, product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit <a href="https://www.mckinsey.com/capabilities/people-and-organizational-performance/how-we-help-clients/mckinsey-academy/product-academy">McKinsey Product Academy</a> to find out more.

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