When it comes to the history of Montana, the brewing of beer is a tradition as old as Big Sky Country itself. A history lining the pages of a new book by Missoula author Ryan Newhouse.

I recently had a chance to talk to him about this in-depth look into the Treasure State’s beloved beverages. He discussed some of the innovative marketing techniques brewers used to peddle their products, the difficulties for brewers brought on by prohibition and more.