The pork industry is calling for more clarity around 'country of origin' labelling when it comes to their products, but the Government won't make any changes.

Plenty of Kiwi shoppers think they're buying locally sourced bacon, pork, or ham - but that's often not the case.

NZPork chief executive Brent Kleiss says these products can be labelled, but it's often on the back of the packaging in small lettering and the rest of the marketing can be misleading.

"What we'd really like to see is a bit of a change to make it much easier for consumers to know where their bacon and ham that they're purchasing actually comes from." 

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The pork industry is calling for more clarity around 'country of origin' labelling when it comes to their products, but the Government won't make any changes.
Plenty of Kiwi shoppers think they're buying locally sourced bacon, pork, or ham - but that's often not the case.
NZPork chief executive Brent Kleiss says these products can be labelled, but it's often on the back of the packaging in small lettering and the rest of the marketing can be misleading.
"What we'd really like to see is a bit of a change to make it much easier for consumers to know where their bacon and ham that they're purchasing actually comes from."&nbsp;
LISTEN ABOVE

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We’re bringing you an exciting new era on Newstalk ZB with Matt Heath &amp; Tyler Adams Afternoons.
With years of media and broadcast experience between them, this team brings a fresh and unique perspective to your weekdays.
Matt and Tyler dive into the latest news stories, share their opinions, and engage with their listeners weekdays on Newstalk ZB.

Matt Heath and Tyler Adams dive into the latest news stories, share their opinions, and engage with their listeners weekdays on Newstalk ZB.

Matt Heath & Tyler Adams Afternoons

Brent Kleiss: NZPork chief executive on the Government's refusal to make changes around labelling pork

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/6c0e1747-1f19-411b-a1f0-b4c1003ad082/transcript