Allbirds, the sustainable footwear maker co-founded by ex-All White Tim Brown, says it has sold its 'intellectual property and certain other assets' for $68 million.

The process is expected to be completed by April 24, followed by a distribution to shareholders.

Its fourth-quarter earnings call was cancelled and no financials will be released for the period.

Massey University marketing professor Bodo Lang unpacks what went wrong with Allbirds - after the company began with such a strong start.

LISTEN ABOVE

Allbirds, the sustainable footwear maker co-founded by ex-All White Tim Brown, says it has sold its 'intellectual property and certain other assets' for $68 million.
The process is expected to be completed by April 24, followed by a distribution to shareholders.
Its fourth-quarter earnings call was cancelled and no financials will be released for the period.
Massey University marketing professor Bodo Lang unpacks what went wrong with Allbirds - after the company began with such a strong start.
LISTEN ABOVE

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We’re bringing you an exciting new era on Newstalk ZB with Matt Heath &amp; Tyler Adams Afternoons.
With years of media and broadcast experience between them, this team brings a fresh and unique perspective to your weekdays.
Matt and Tyler dive into the latest news stories, share their opinions, and engage with their listeners weekdays on Newstalk ZB.

Matt Heath and Tyler Adams dive into the latest news stories, share their opinions, and engage with their listeners weekdays on Newstalk ZB.

Matt Heath & Tyler Adams Afternoons

Bodo Lang: Massey University marketing professor on Allbirds selling its assets for $68 million

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/8fdb5b41-242f-452d-8921-b41f002d8c63/transcript