As a kid, Macy's CMO Rich Lennox had two dreams: to be the next Chuck Yeager, or to be a veterinarian. But after a “bizarre series of accidents,” he took a different path: joining J. Walter Thompson before leading a series of incredible brands. Listen to Rich as he discusses why hypnotizing a focus group might be a good idea (spoiler: it helped him crack an entirely new diamond market for De Beers!); why he's been so effective at turnarounds at places like Zales ("you have to be the type who runs towards fires rather than away"), and what it means to be responsible for not only the Macy's brand, but also one of America's most beloved traditions: the Macy's Thanksgiving Day Parade. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

As a kid, Macy's CMO Rich Lennox had two dreams: to be the next Chuck Yeager, or to be a veterinarian. But after a “bizarre series of accidents,” he took a different path: joining J. Walter Thompson before leading a series of incredible brands. Listen to Rich as he discusses why hypnotizing a focus group might be a good idea (spoiler: it helped him crack an entirely new diamond market for De Beers!); why he's been so effective at turnarounds at places like Zales ("you have to be the type who runs towards fires rather than away"), and what it means to be responsible for not only the Macy's brand, but also one of America's most beloved traditions: the Macy's Thanksgiving Day Parade.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Rich Lennox: “I came from a culture where I saw big ideas transform businesses.”  

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b761e460-f489-433f-8c7b-ae320088b4ab/transcript