Marc Mentry has cracked the code on community, culture, and live events to transform a brand and provide customers with high-value, unique experiences. As Executive Vice President of Brand Marketing for Capital One, Marc leads from the front line. Marc shares how the brand made its remarkable journey upmarket, from embracing its identity as a fintech company to creating its iconic tagline, “What’s in your wallet?” He talks about the value of unforgettable live experiences like The Eras Tour, Jingle Ball and March Madness and about the powerful opportunities that come from real, authentic relationship-building.

<p>Marc Mentry has cracked the code on community, culture, and live events to transform a brand and provide customers with high-value, unique experiences. As Executive Vice President of Brand Marketing for Capital One, Marc leads from the front line. Marc shares how the brand made its remarkable journey upmarket, from embracing its identity as a fintech company to creating its iconic tagline, &ldquo;What&rsquo;s in your wallet?&rdquo; He talks about the value of unforgettable live experiences like The Eras Tour, Jingle Ball and March Madness and about the powerful opportunities that come from real, authentic relationship-building.</p>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

<p>How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.</p>

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Marc Mentry: “I need everybody to act like this brand is theirs.” 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b52f4cd7-8518-4584-8c77-b4bb0104d05b/transcript