Jeff Bewkes started at HBO as something of a traveling salesman; his job was to urge motels to add HBO to their properties and their marquees. Later, Jeff would become the last CEO of Time Warner, and engineered the company’s sale to AT&T. Jeff shares the original programming gambles that paid off, what television in the 90s teaches us about the streaming wars and how spending childhood summers on a farm shaped his business sense. Plus, Bob and Jeff give their intersecting stories from the historic Time Inc. / Warner Communications merger.

<p>Jeff Bewkes started at HBO as something of a traveling salesman; his job was to urge motels to add HBO to their properties and their marquees. Later, Jeff would become the last CEO of Time Warner, and engineered the company’s sale to AT&amp;T. Jeff shares the original programming gambles that paid off, what television in the 90s teaches us about the streaming wars and how spending childhood summers on a farm shaped his business sense. Plus, Bob and Jeff give their intersecting stories from the historic Time Inc. / Warner Communications merger.</p>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

<p>How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.</p>

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Jeff Bewkes: “We didn’t care about the ratings.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8d8f5606-f422-4db8-aba8-af2a00fc83ea/transcript

Advertisement