The holidays are upon us, and with them a shopping season that can make or break a struggling retailer. Yet bankruptcy doesn't always mean the end. Many struggling chains linger well past their expiration dates and others find second lives under new ownership. The deciding factor is the strength of the brand.

Join us as Lindsey and Jenny explain the bankruptcy process -- and why some brands survive while others don't. Jamie Salter tells us why he bought Aeropostale, the teen apparel chain, four months after it filed for bankruptcy in May. Bazillion Points book publisher Ian Christe describes his conflict with Borders, the bookseller that went out of business in 2011. Ryan Cotton, a managing director at Bain Capital Private Equity, explores what sets successful brands apart, while Bloomberg's Lauren Coleman-Lochner breaks down the mechanics of filing for bankruptcy.

<p>The holidays are upon us, and with them a shopping season that can make or break a struggling retailer. Yet bankruptcy doesn't always mean the end. Many struggling chains linger well past their expiration dates and others find second lives under new ownership. The deciding factor is the strength of the brand.

Join us as Lindsey and Jenny explain the bankruptcy process -- and why some brands survive while others don't. Jamie Salter tells us why he bought Aeropostale, the teen apparel chain, four months after it filed for bankruptcy in May. Bazillion Points book publisher Ian Christe describes his conflict with Borders, the bookseller that went out of business in 2011. Ryan Cotton, a managing director at Bain Capital Private Equity, explores what sets successful brands apart, while Bloomberg's Lauren Coleman-Lochner breaks down the mechanics of filing for bankruptcy.</p>

There's a whole lot of stuff out there to buy. We're talking about all the things you eat, drink, wear and even smoke. Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Material World

Zombie Brands Are Hard to Kill

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c93e5e18-7555-43a8-af8e-ae3900755e96/transcript

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