Material World is taking a look at the basics -- underwear. Technology and innovation has infiltrated the rest of your closet. Now, entrepreneurs say it's time to upgrade your underwear drawer. There's plenty to pick from: The global men's underwear market is expected to expand to $11 billion in 2020 from $8.4 billion in 2015, according to Persistence Market Research. That 31 percent jump dwarfs the expected 14 percent growth in the overall men's apparel market to $33 billion in 2020, according to Edited. Jenny and Lindsey talk with the founders of My Pakage and Tommy Johns, mens' brands, and Thinx, the so-called period underwear, to explore trends driving this market. Plus, they host a consumer-expert panel to find out if the new products actually live up to the hype.

<p>Material World is taking a look at the basics -- underwear. Technology and innovation has infiltrated the rest of your closet. Now, entrepreneurs say it's time to upgrade your underwear drawer. There's plenty to pick from: The global men's underwear market is expected to expand to $11 billion in 2020 from $8.4 billion in 2015, according to Persistence Market Research. That 31 percent jump dwarfs the expected 14 percent growth in the overall men's apparel market to $33 billion in 2020, according to Edited. Jenny and Lindsey talk with the founders of My Pakage and Tommy Johns, mens' brands, and Thinx, the so-called period underwear, to explore trends driving this market. Plus, they host a consumer-expert panel to find out if the new products actually live up to the hype.</p>

There's a whole lot of stuff out there to buy. We're talking about all the things you eat, drink, wear and even smoke. Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Material World

Why There’s No Excuse Not To Buy Better Underwear

Why There's No Excuse Not To Buy Better Underwear

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b54d287f-0657-4e02-ba36-ae39007534de/transcript

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