For the rich and famous, a name is often much more than just a name, and the Trump family hasn't shied from capitalizing on that opportunity. This week on Material World, we explain how Ivanka Trump turned her name into a brand. Now that the First Daughter has taken a position in the White House, what happens to her namesake company? Jenny and Lindsey speak with branding expert Allen Adamson on the challenges of using a person's name as a brand; actress and entrepreneur Jessica Alba on her decision not to use her name as her masthead and Bloomberg's Kim Bhasin on how the Ivanka Trump Co. is helped or hurt by the election of its founder's father.

<p>For the rich and famous, a name is often much more than just a name, and the Trump family hasn't shied from capitalizing on that opportunity. This week on Material World, we explain how Ivanka Trump turned her name into a brand. Now that the First Daughter has taken a position in the White House, what happens to her namesake company? Jenny and Lindsey speak with branding expert Allen Adamson on the challenges of using a person's name as a brand; actress and entrepreneur Jessica Alba on her decision not to use her name as her masthead and Bloomberg's Kim Bhasin on how the Ivanka Trump Co. is helped or hurt by the election of its founder's father.</p>

There's a whole lot of stuff out there to buy. We're talking about all the things you eat, drink, wear and even smoke. Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Material World

Trump Inc. (Ivanka Edition): What's in a Name?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/92669b00-b13b-494a-9ecc-ae390071c04f/transcript

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