The business of slimming has gained serious weight. From Soul Cycle to Lululemon, people are focused on getting fit -- and shelling out significant cash in the process. But just how big is the fitness economy? Are we in a fitness bubble? Join us as Jenny and Lindsey dig into the business side of this cultural phenomenon. Guests include Bloomberg New York Bureau Chief Jason Kelly, who chronicled this world in his book, “Sweat Equity: Inside the New Economy of Mind and Body”; Tom Cortese, co-founder and chief operating officer of Peloton; and Rohan Gunatillake, founder and director of Buddhify.

<p>The business of slimming has gained serious weight. From Soul Cycle to Lululemon, people are focused on getting fit -- and shelling out significant cash in the process. But just how big is the fitness economy? Are we in a fitness bubble? Join us as Jenny and Lindsey dig into the business side of this cultural phenomenon. Guests include Bloomberg New York Bureau Chief Jason Kelly, who chronicled this world in his book, “Sweat Equity: Inside the New Economy of Mind and Body”; Tom Cortese, co-founder and chief operating officer of Peloton; and Rohan Gunatillake, founder and director of Buddhify.</p>

There's a whole lot of stuff out there to buy. We're talking about all the things you eat, drink, wear and even smoke. Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Every other week we're going to take a look at one part of the universe of consumable stuff. We'll delve into why we spend our money on these things, the people behind the products -- and why it matters.

Material World

Cash, Sweat and Tears: The Big Business of Fitness

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6d73f141-52f9-451f-9d59-ae3900783392/transcript

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