The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn't limited to millennials - people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.

Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress.

Erin Kilpatrick runs Impact Marketing Services - the one stop shop for marketing services that she dreamed of when she was a marketing manager. Erin outlines the best uses for each social media channel, and the best ways to use them.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

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