Wouldn't it be great if you could go back in time to tell yourself the things you know now! If you're at the beginning of your startup journey, this podcast gives you the benefit of experience from two top founders. Alex Louey is the founder of Appscore, the team behind Yarra Trams famous Tram Tracker app. Alex knew nothing about building apps when he went into business, but he knew all about project management. He recommends working with your strengths and surrounding yourself with people who can do things that you can't. Shan Manickam is the MD and owner of warehouse solutions business Cross Docks Australia. Shan tried to go into business through a management buyout which failed, but it pushed up the price for the buyer, so they sacked him. That was enough to put a fire in his belly to form his own company. He recommends hiring for culture rather than skills. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

The best way to find out what's involved in starting a business is to ask a founder. In this podcast, we've done the asking for you, with two experienced entrepreneurs who are happy to share their secrets to success - and their tips for avoiding failure. Ben Sze is a Co-Founder of Edrolo, an educational tech company that is creating better outcomes for students. Ben points out several key things that fresh founders should keep an eye on - not least of which is time. There's a time management practice here that you'll find invaluable. David Fastuca is a Co-Founder of Ambisie, a business putting entrepreneurs in front of school students to broaden their horizons. David founded his first business at the age of 14 and it has had many different incarnations since then. He says we live in a lucky country where if all else fails, we can just go get a job - so have a crack at founding your own business. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

When things go wrong in business, it can feel like the whole year has taken a turn for the worse. Will things ever get better? These founders say yes! And while it may not appear that way at the time, every challenge in business is an opportunity to learn. Mia Klitsas & Jeff Gore are co-founders of feminine hygiene brand Moxie. Whlie they have solved the problems of tampons getting lost in handbags, they have created a few challenges for themselves that have been difficult to overcome. Mia and Jeff point out the importance of profit over revenue and focussing on what's important. Tom Harley is the co-founder of Harley & Sons Roofing. After rounding up his plumbing brothers to work with his dad, Tom has led the way in developing a business that is doubling in size each year. Tom says if you don't know something you have to get out there and learn it. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Businesses connect directly with their customers through websites, apps, social media and anywhere else that will hold some well crafted content. The common thread among all these channels is words - words which can wield a lot of power! In this podcast you'll get a masterclass in the art of copywriting and a content strategy to put them all to good use. Georgina Laidlaw is a copywriting specialist with the experience (and pedantry!) of an english teacher. Georgina works with brands like REA, Aconex and CyRise to help them express themselves clearly. She warns that the written word has no tone of voice which leaves it open to misunderstanding. Hannah Kallady is a Digital Strategist with Ntegrity where she works with brands to get their words in the right place through communication strategies. Hannah believes strongly in the power of the story to connect and even stimulate our minds in ways we don't quite understand. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

One of the best ways to start a business is to create a solution to a common problem. Then, rather than trying to convince people to buy something they may not need, you can offer something of immense value. Ben Trinh is the founder of Life Ready Physio & Pilates. Fresh out of university, Ben realised there was a fundamental problem in the physiotherapist's business model. His solution has grown to 30 locations and over 300 employees in less than a decade. Demi Markogiannaki is one of the founders of WeTeachMe. Demi worked with her co-founders to create a solution to help teachers find their students - but that wasn't the solution they were looking for. After listening to their customers, WeTeachMe grew to become the go-to marketplace offering hundreds of classes to thousands of students. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Failures are part of the business journey, but it's nice to avoid them and even better to learn from the mistakes of others. In this podcast you'll hear how one man is using his experience at the bleeding edge of digital marketing to help shape the startups of tomorrow. Kristen Holden is the Startup Manager at MYOB where he helps founders to skill-up before they scale-up. He cut his teeth in digital marketing in the late 1990s before spamming was frowned upon and the holder of the most domain names controlled web traffic. Kristen explains the mistakes he made in his early career and describes his hopes for a new wave of startups. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Podcasting offers businesses a way to connect with their customers that is personable and valued. It enables brands to reveal their personalities and provides consumers with useful information and entertainment. This podcast about podcasting outlines the key considerations in creating a podcast for your brand. Serpil Senelmis is the co-director of content creation agency Written & Recorded. As a journalist for hire with decades of experience in radio, television, newspapers and marketing, Serpil helps organisations to tell their story. She steps through the podcast creation process from concept to publication. Corey Layton is the Content & Marketing Director with podcast hosting platform Whooshkaa, where he has led the production of successful podcasts from Mercedes Benz, Facebook and the City of Sydney. Corey warns of the pitfalls in podcasting and names the secret ingredient in reaching your audience. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

If there's one thing entrepreneurs all agree on, it's failure. Some of us fear failure so much that it stops us from ever taking the first step in business. For others the promise of success is enough to get us over the line. In this podcast you'll hear from founders who have looked failure in the face and lived to tell the tale. Anou Khanijou is the Managing Director of Anouconcept, but she created her first business before the age of 18. Starting with a successful Thai restaurant, she then created another restaurant, followed by a nightclub. Then came an almighty failure, one she's determined to never repeat. William Du & Carolyn Wong are co-founders of giftware retailers Short Story. Growing from market stalls to department stores, this couple has seen success and failure - often in equal measure. William and Carolyn share are enjoying success, but share their failures in the hope that you won't suffer the same fate. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

There's a lot of nitty-gritty that doesn’t always come to mind when you think about building a business – technical, legal, marketing and more. In this podcast you'll hear how two successful founders navigated some relatively uncharted waters. Frunch Nazzari is the founder of Rooftop Cinema on the top of Curtin House in Melbourne’s CBD. Since 2003 Rooftop has been showing movies under the stars with the best views in town. Frunch shudders when he thinks about the moment in his mid twenties that he called the city council to get a permit to show movies on the roof. For Cupcake Central Co-Director Thin Neu, building a business is a bit like following a recipe. His advice is to have the right people in place to help you and never cheap out on getting good advice. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Working with your family can be challenging, but incredibly rewarding. Afterall, who can you trust more than those people closest to you? In this podcast you'll meet two successful business operators who have taken their family businesses to the next level. Penelope Sattler is the General Manager of her family's golf course - Barnbougle Golf, which has been voted as the Best Australian Golf Resort. Penelope really likes her family and says business rewards are even sweeter when shared with them. Georgia Beattie got her start in her dad's wine making business before studying entrepreneurship and taking on the CEO role at Startup Victoria a few years ago. She's now running her own business which is bringing startup skills and mentality to big corporate players. Georgia says one of the key benefits of working with family is the transparency and trust in management. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Sometimes it takes a bit more than a spark to jumpstart a business. Putting your idea in action takes time, effort and money - but there's a few more tools at your disposal to get your startup started. Ben Cohn in a Co-Founder of TAXIBOX, the mobile self-storage solution that brings yellow cubes of joy to your front door. Ben did a lot of on-the-ground research to jumpstart his business. He explains his approach to making sure TAXIBOX customers always have a remarkable experience. Ben Stickland is the Founder of Alliance Software and has spent a lot of time and money in the startup space. Ben says the first three years of business are like walking up a see-saw, then things start to level out and become a bit easier. He says he loves running experiments to see what's going to work in his business. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Women face more challenges than men when it comes to starting a business, but that doesn't stop them following their passions. Mini Latif is the Founder of Ottoman3. In this podcast she reveals that as a 7 year old she thought everybody grew up to run a business. At that age, she also came up with the original concept for Ottoman3. Kara Breadmore is the Founder of Ka'llure Jewellery. It was Jewellery that found Kara and became her passion. Kara explains how her business is not about making shiny things, but telling the stories of her clients. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

There comes a moment in every startup when the brand develops its own personality and characteristics, separate from those of the founder. The next challenge is to build it into a powerhouse brand. In this podcast you'll hear from a brand builder and a brand whisperer. Nathan Chan is the Founder of Foundr, the magazine that profiles entrepreneurs. Nathan started Foundr at the top by interviewing Sir Richard Branson - he then gave away that copy of the magazine to supercharge the Foundr brand. Since then he's interviewed Arianna Huffington, Mark Cuban, Seth Godin, Tim Ferriss and he shares their insights and his own in this brand building masterclass. Stephen Esketzis is the marketing funnel mastermind and Founder of Digital Marketers Australia. He launched his first business straight out of high school with the Meggle App which hooked people up with their nearest bar or nightclub. Building a 10,000 strong network for the app took Stephen deep into the world of digital marketing. Today he builds marketing funnels for businesses of all shapes and sizes. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Most startup founders build their business around their passion. Tech geeks build IT companies, food lovers open a restaurant, and social media addicts establish marketing firms. While your passion may fuel you to start your own venture, you need more than that to sustain your business and keep it going.  Sheryl Thai founded Cupcake Central because guess what - she loves cupcakes! Her passion has risen out of her kitchen to 5 store locations across Melbourne with millions of cupcakes served and just as many diets broken! Sheryl describes how she discovered her passion and what she did to be able to enjoy the sweet taste of success. Kym Huynh is a Founder at WeTeachMe and the driving force behind Masters Series. Kym discovered his passion for teaching after a bad car accident prompted him to think about what was important to him in this life. He's now planning to turn his passion into the world's biggest school without campuses. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Building a business with employees involves culture. Good or bad, every organisation has one. Healthy cultures with engaged employees have more effective teams and better business performance. This podcast looks at how to keep culture from turning sour. Tristan White founded The Physio Co in 2004. 5 years later he had 20 employees and what he calls a great big mess. After addressing his organisation's culture, Tristan has grown from 20 to 150 happy, engaged and enthusiastic employees in less than a decade. Lisa Spiden is the Founder and Managing Director of fibreHR and Roster Right. Working in HR in London and Australia, across banking, fast-moving consumer goods, IT and communication, Lisa has seen the best and worst of cultures. With a great culture comes discretionary effort from employees, which Lisa says is the best way for your business to set itself apart from the competition. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

In Masters Series we regularly bring you real-life stories from entrepreneurs and start-up founders. In this episode we turn the reality up a notch to bring you tales from the edge, with two people who had very different experiences during the GFC. Jamie Langham is the CEO of Absolute Immigration who help businesses and individuals migrate successfully. Jamie's business in Melbourne was going well in 2008, so he decided to put on a General Manager, and expand into Brisbane with an office and three staff. The GFC peaked a week later, but that wasn't the only challenge the universe had in store for him. Graham Van Damme is the Managing Director of Jag Capital. As a mining engineer, he bought into the business he was working for and began growing profits immediately. In 2008 he sold the business to private equity with the promise of even more ongoing profits. When the GFC hit a few months later, he realised his promise could be a little challenging to deliver! Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Data is the key to modern business and there's so much of it about that the challenge is less about how to get it and more about how to process it all. Gary Tramer is the Co-Founder of LeadChat who are responsible for those little pop-up boxes on websites that ask if you need any help. Gary explains that he's now taking his experience with data in e-commerce and applying it to bricks and mortar retail - to provide more information about physical shoppers when they walk into a store. Simon Mathonnet is Head of Digital Strategy at Splashbox. He's obsessed with data and digital marketing. Simon shares how he uses data to help startups and long-running businesses to achieve their goals.  Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.  

While profit fuels a business, it's growth that is the real reward. Steve McLeod established his first company, Fire & Safety Australia in 2007. Today the business has revenues in excess of $10M and employs 150 people across Australia. Steve delivers a masterclass in how to grow your business. Rory Boyle founded Hampers With Bite with his brother Nick in 2004. It's actually one of a group of companies that the pair are Directors and Owners of, including Wholesale Promotions, Tastebuds and of course Hampers with Bite. Throughout their growth, the Boyle brothers have held onto the family business feel of their companies and put the customer at the centre of all they do. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Getting your idea out there and into business is one thing, but how you take the next step to build it up can be a challenge.  Hannah Vasicek is the Founder of the designer jewellery label Francesca. When she started selling her handmade designs at Hobart's Salamanca Market she had an idea that she might like to have her own shop one day. Less than 10 years later Francesca has a shopfront in Hobart and Melbourne with online sales going globally. Hannah explains her bumpy road to building the business and provides a glimpse into what's next for Francesca. Tobi Skovron is the Founder of co-working space CreativeCubes.Co. But first he invented the Pet Loo and built a business that he sold after a decade. Tobi describes the challenges of relocating to the US in the middle of the global financial crisis (GFC) and outlines his plan for enabling more entrepreneurs with CreativeCubes.Co. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Dreaming big for your business is a good exercise to prepare for that moment your startup takes off. What will be the biggest challenges? Andrew Hardwick founded strategic creative agency Hard Edge in his home 12 years ago. Today the award-winning business works with Mercedes Benz, Telstra and the National Road Safety Partnership. Andrew explains how he overcame the challenges in those early days. Joe Woodham is the founder of Torii Recruitment, specialising in finding the right team members for the IT sector. Joe describes the benefits of working alongside his competitors and how he consults them for advice. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Why work hard for somebody else, when you can work hard for yourself... and enjoy the rewards that come with that. It's the motivation that's launched many businesses, but the first step to leave the 9-5 takes a lot of courage. Emma Welsh was restructured out of a job when old friend Tom got in touch to suggest they start a business. Emma and Tom's is one of the most recognised juice brands in Australia, but their first batch almost didn't make it into the bottle. Emma describes the experience of leaving the 9-5 and how the role of the entrepreneur is basically about problem solving. Bill McCorkell experienced life as a builder and an architect before striking out on his own to combine both skills with Archiblox. Less than a decade later the business has been recognised for innovation by Fast Company in the US. Bill admits to making mistakes, but says the secret is to learn from them to do better next time. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Software as a Service or SaaS tools can improve your time management and productivity. More importantly, they can be low cost or free and scaled to support your business as it grows. Former Google employee Soumya Rao Indurti founded Connect Labs to improve lives by empowering people to use the right technology better. Soumya says there's no point using a SaaS tool if it doesn't give you more time to focus on real relationships with people. Over the last 3 years Soumya's worked with almost all of the productivity SaaS tools on the market and in this episode, she reveals which ones will fast track your happiness! Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Marketing is about building relationships - to retain good customers and reach new ones in a way that encourages them to become repeat customers. This podcast outlines the key steps to building a community. Sarah Meredith is the Australian Country Director for Global Citizen, the movement that aims to end extreme poverty by 2030. Global Citizen has set itself a goal of building a community of 100 million and with 8 million working with them already, they are well on their way. Martina Hughes is the founder of Tantric Blossoming, the largest Tantric Community in Australia. Martina says community is all about relationships and it is strengthened by shared risk. She outlines 3 essential elements of community building.  Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

For many startups, stress is just one of the energies that keeps things moving along. But high intensity and high pressure can take their toll on the health of founders and employees. This episode is an opportunity to take time out for yourself and to pick up a few healthy habits to incorporate into your day.  Omar de Silva founded business school The Plato Project to foster entrepreneurship with some good philosophies. He recommends mindfulness in the short term and over longer periods to spot damaging trends. Debra Longin had a traumatic experience that highlighted the dissatisfaction in her stressful career. Finding the same traits in founders, she established MAW Creative to encourage more mindfulness, art and wellbeing. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Do you know your bitcoin from your ethereum, litecoin or any other alt-coin? Cryptocurrency has been here for 10 years and while many of us struggle to understand exactly what it is, investors and businesses are using it more and more. Teresa Truda is the CEO and Co-Founder of Chozun, the world's first travel and loyalty ecosystem powered by cryptocurrency and blockchain technology. With an Initial Coin Offering (ICO) only weeks away, Teresa explains the basics of cryptocurrency before introducing the concept of an ICO to raise capital for a business. Whether you're a bitcoin billionaire, or just crypto curious, this podcast is a great insight into digital currency. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

The goal for many startups is growth - rapid growth, so success means they won't be startups for very long. Even if your startup grows slowly, there comes a time when you're not a startup anymore. Luke Hampshire is the co-founder of FlyAirly - think of them as the Uber of private jets. After launching, FlyAirly went global overnight, established a footprint in the UK and now they're about to break into South East Asia. Luke's little startup is maturing into a fully fledged business, but he aims to keep the startup ethos as long as possible. In this episode of Masters Series, Luke explains why that's important as he shares his roller-coaster experience of being a founder. Whatever business you're in, Luke's story is sure to motivate you. And a warning for sensitive ears, Luke gets a bit passionate and uses some colourful language. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Artificial intelligence (AI) has been changing our lives for decades, but never has it felt more ubiquitous than now. From Siri to self-driving cars, AI is progressing rapidly and is becoming embedded in our everyday lives.  Susie Sheldrick works with technology consultants Silverpond, who are empowering 7-Eleven, Powercor and Australia Post with AI. Susie reveals that we don't know how AI makes decisions and that's what makes it such an exciting field to be working in. Mark Chatterton is co-founder of inGenious AI, who are using Natural Language Programming (NLP) to create chatbots with a human feel. Mark's goal is to eliminate interfaces with AI so that we can talk to them in the same way we talk with friends and family. This episode of Masters Series provides an excellent introduction to the latest developments in AI with some simple advice on how to incorporate AI into your business. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Marketing your brand online is not as simple as setting up a profile in cyberspace - it requires strategic social impact activities that highlight your competitive advantages. Simon Mathonnet says forget about your logo, strapline and team colours. While those things are important, your brand is how your customers perceive your business. As head of digital strategy with digital marketers Splashbox, Simon works with hundreds of businesses to build powerhouse brands. In this podcast he highlights the 3 layers of a brand and how to use content and marketing to leverage them. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

The first five years of your business are the most crucial. They can make you or break you - and your business!  Ruby Lee established Tribe9 to help funded startups, scale up. She says founders should get their hands dirty, but know when to delegate as the business grows. Ruby outlines 3 key things that all startups should be aware of in the first 5 years. Adam Stone is the founder and CEO of Speedlancer - the world's fastest freelance marketplace. Adam blew his pitch to Coastal Ventures in Silicon Valley and lived to tell the tale. At 23 he's got plenty of time to recover and he describes how adjusting the pricing model quadrupled Speedlancer's revenue in 2 months. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Most startup founders build their business around their passion. While that may fuel you to start your own venture, it takes a bit more to sustain your business and keep it going. Vanessa Vanderhaven is an illustrator who launched her own business a year ago and says don't be afraid to put yourself out there - you might just like the results. Sheree Rubinstein co-founded the women-led co-working space One Roof and recommends building a board of advisors around you - even if they don't realise that they're your advisors! Together they provide plenty of great tips and motivation to help you turn your passion into your business. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Search Engine Optimisation, or SEO, is the key that helps people searching the Internet find your website and pages when they rank better in search engines. Hunter Boyle has been a leader in digital marketing and sales optimisation for 20 years, achieving outstanding results across a variety of brands, clients and markets, including catch.com.au. Hunter outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck, and he does a mean Yoda impersonation! Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public. Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team - and she shares some great tools to make content creation easier. Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn't limited to millennials - people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too. Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress. Erin Kilpatrick runs Impact Marketing Services - the one stop shop for marketing services that she dreamed of when she was a marketing manager. Erin outlines the best uses for each social media channel, and the best ways to use them. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.