Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.

Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team - and she shares some great tools to make content creation easier.

Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience.&nbsp;Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.
Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team - and she shares some great tools to make content creation easier.
<a href="http://ophelielechat.com/">Ophelie Lechat</a>&nbsp;is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation.
Thank you to Jahzzar for the music.
Masters Series is presented by <a href="https://weteachme.weteachme.com/">WeTeachMe</a>.
The Masters Series podcast is produced by <a href="https://writtenandrecorded.com/">Written &amp; Recorded</a>.
The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Masters Series by WeTeachMe is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies. It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world. Each week the Masters Series podcast brings the masters to you. The Masters Series podcast is produced by Written & Recorded.

Check out this review on Discover Pods

Masters Series by WeTeachMe is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies. It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world. Each week the Masters Series podcast brings the masters to you. The Masters Series podcast is produced by Written &amp; Recorded.
<a href="https://discoverpods.com/podcast-spotlight-masters-series/">Check out this review on Discover Pods</a>

Each week the Masters Series podcast brings the masters to you.

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