Marketing your brand online is not as simple as setting up a profile in cyberspace - it requires strategic social impact activities that highlight your competitive advantages.

Simon Mathonnet says forget about your logo, strapline and team colours. While those things are important, your brand is how your customers perceive your business.

As head of digital strategy with digital marketers Splashbox, Simon works with hundreds of businesses to build powerhouse brands.

In this podcast he highlights the 3 layers of a brand and how to use content and marketing to leverage them.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Marketing your brand online is not as simple as setting up a profile in cyberspace - it requires strategic social impact activities that highlight your competitive advantages.
Simon Mathonnet says forget about your logo, strapline and team colours. While those things are important, your brand is how your customers perceive your business.
As head of digital strategy with digital marketers <a href="https://splashbox.com.au/">Splashbox</a>, Simon works with hundreds of businesses to build powerhouse brands.
In this podcast he highlights the 3 layers of a brand and how to use content and marketing to leverage them.
Thank you to Jahzzar for the music.
Masters Series is presented by <a href="https://weteachme.weteachme.com/">WeTeachMe</a>.
The Masters Series podcast is produced by <a href="https://writtenandrecorded.com/">Written &amp; Recorded</a>.
The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

Masters Series by WeTeachMe is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies. It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world. Each week the Masters Series podcast brings the masters to you. The Masters Series podcast is produced by Written & Recorded.

Check out this review on Discover Pods

Masters Series by WeTeachMe is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies. It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world. Each week the Masters Series podcast brings the masters to you. The Masters Series podcast is produced by Written &amp; Recorded.
<a href="https://discoverpods.com/podcast-spotlight-masters-series/">Check out this review on Discover Pods</a>

Each week the Masters Series podcast brings the masters to you.

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