Fred Fox is the founder and CEO of Planalytics, a company specializes in business weather intelligence -- the study, development and commercialization of weather analytics. His clients are companies and NGOs who seek to better understand the impact of weather-related events. Fox advocates developing a corporate weather history in order to make assessments when future events occur. Planalytics gets granular with its data -- so much so that it can reasonably forecast how much an inch of snow will impact the month’s and quarter’s sales. 

<p>Fred Fox is the founder and CEO of Planalytics, a company specializes in business weather intelligence -- the study, development and commercialization of weather analytics. His clients are companies and NGOs who seek to better understand the impact of weather-related events. Fox advocates developing a corporate weather history in order to make assessments when future events occur. Planalytics gets granular with its data -- so much so that it can reasonably forecast how much an inch of snow will impact the month’s and quarter’s sales. </p>

Bloomberg Radio host Barry Ritholtz has in-depth discussions with the people and ideas that shape markets, investing and business.

<p>Bloomberg Radio host Barry Ritholtz has in-depth discussions with the people and ideas that shape markets, investing and business.</p>

Bloomberg's Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

Masters in Business

Fred Fox: Don’t Just Blame it on the Weather

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fd60ec9c-0ec9-4fd6-84ca-ae2b0036b041/transcript

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