Bloomberg Radio host Barry Ritholtz speaks with science journalist David McRaney, who investigates the psychology of reasoning, decision-making and judgment on his blog "You Are Not So Smart." The blog, which he launched in 2009, spawned a bestselling book, now available in 17 languages, as well as a podcast. McRaney's most recent book, "How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion," came out this year.  

<p>Bloomberg Radio host Barry Ritholtz speaks with science journalist David McRaney, who investigates the psychology of reasoning, decision-making and judgment on his blog "<a href="#m_-6952764456172127548_" data-destination="#m_-6952764456172127548_">You Are Not So Smart</a>." The blog, which he launched in 2009, spawned a bestselling <a href="#m_-6952764456172127548_" data-destination="#m_-6952764456172127548_">book</a>, now available in 17 languages, as well as a <a href="#m_-6952764456172127548_" data-destination="#m_-6952764456172127548_">podcast</a>. McRaney's most recent book, "How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion," came out this year.  </p>

Bloomberg Radio host Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

<p>Bloomberg Radio host Barry Ritholtz looks at the people and ideas that shape markets, investing and business.</p>

Bloomberg's Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

Masters in Business

David McRaney on the Science Behind Persuasion

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e9afa485-3752-4ebb-a227-af20016795b0/transcript

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