Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.

Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.

In this episode we cover:

Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.

Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.

Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.

Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.

Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.

Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.

Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.

Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.

MORE INFORMATION

Lean Marketing 
https://leanmarketing.com/

Lean Marketing Podcast 
https://leanmarketing.com/podcast

1-Page Marketing Plan by Allan Dib 
https://amzn.to/44QWMVz

Lean Marketing by Allan Dib 
https://amzn.to/3QTiYsu

Chris Ashmore Media 
https://chrisashmore.media/

Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.
Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.
In this episode we cover:
Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.
Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.
Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.
Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.
Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.
Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.
Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.
Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.
MORE INFORMATION
Lean Marketing <a href="https://leanmarketing.com/">https://leanmarketing.com/</a>
Lean Marketing Podcast <a href="https://leanmarketing.com/podcast">https://leanmarketing.com/podcast</a> 
1-Page Marketing Plan by Allan Dib   <a href="https://amzn.to/44QWMVz">https://amzn.to/44QWMVz</a>
Lean Marketing by Allan Dib <a href="https://amzn.to/3QTiYsu">https://amzn.to/3QTiYsu</a>
Chris Ashmore Media <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.

Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.

He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.

www.chrisashmore.media

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="http://www.chrisashmore.media">www.chrisashmore.media</a>

A podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="https://chrisashmore.media/">www.chrisashmore.media</a>

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