Shannah Kennedy's journey as a life and business coach began 25 years ago after experiencing severe burnout while working in corporate sports.

Her career at the time was her identity, and she had been deeply immersed in the high-paced world of elite sports, managing sponsorships and contracts. However, her health deteriorated due to overworking and a lack of self-care, ultimately leading to chronic fatigue syndrome. This forced her to reflect on her life, especially on her experiences with athletes who struggled with life transitions after their sports careers ended. She realised the importance of having a life plan beyond one's profession.

Shannah then decided to become a life coach, initially perceived as an unconventional move. She started her own business from home, focusing on helping people, including athletes, plan for a balanced life and future. Her coaching now includes executive, life, and midlife coaching, emphasising long-term planning, self-awareness, and well-being.

Key takeaways
Balancing work with varied interests prevents burnout and maintains performance levels.
Her coaching promotes long-term planning by aligning goals with values and experiences.
Shannah views midlife as a chance for reinvention and new opportunities.
She believes in working while prioritising health, hobbies, and meaningful experiences.
Shannah markets herself through relationships and books, not paid advertising.
Her coaching helps clients envision their future and achieve a purposeful life.

Shannah Kennedy 
https://shannahkennedy.com/
https://www.facebook.com/ShannahKennedyCoaching/
https://www.instagram.com/shannahkennedy/
https://www.linkedin.com/in/shannah-kennedy-8a898b1/

Chris Ashmore Media 
https://chrisashmore.media/

Shannah Kennedy's journey as a life and business coach began 25 years ago after experiencing severe burnout while working in corporate sports.
Her career at the time was her identity, and she had been deeply immersed in the high-paced world of elite sports, managing sponsorships and contracts. However, her health deteriorated due to overworking and a lack of self-care, ultimately leading to chronic fatigue syndrome. This forced her to reflect on her life, especially on her experiences with athletes who struggled with life transitions after their sports careers ended. She realised the importance of having a life plan beyond one's profession.
Shannah then decided to become a life coach, initially perceived as an unconventional move. She started her own business from home, focusing on helping people, including athletes, plan for a balanced life and future. Her coaching now includes executive, life, and midlife coaching, emphasising long-term planning, self-awareness, and well-being.
Key takeaways
<ul>
<li>Balancing work with varied interests prevents burnout and maintains performance levels.</li>
<li>Her coaching promotes long-term planning by aligning goals with values and experiences.</li>
<li>Shannah views midlife as a chance for reinvention and new opportunities.</li>
<li>She believes in working while prioritising health, hobbies, and meaningful experiences.</li>
<li>Shannah markets herself through relationships and books, not paid advertising.</li>
<li>Her coaching helps clients envision their future and achieve a purposeful life.</li>
</ul>
Shannah Kennedy  <a href="https://shannahkennedy.com/">https://shannahkennedy.com/</a>  <a href="https://www.facebook.com/ShannahKennedyCoaching/">https://www.facebook.com/ShannahKennedyCoaching/</a>  <a href="https://www.instagram.com/shannahkennedy/">https://www.instagram.com/shannahkennedy/</a>  <a href="https://www.linkedin.com/in/shannah-kennedy-8a898b1/">https://www.linkedin.com/in/shannah-kennedy-8a898b1/</a>
Chris Ashmore Media  <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.

Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.

He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.

www.chrisashmore.media

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="http://www.chrisashmore.media">www.chrisashmore.media</a>

A podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="https://chrisashmore.media/">www.chrisashmore.media</a>

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