If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do.

Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of customer retention and creating barriers to customer exit.

He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty. He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.

MORE INFORMATION

Roy Osing, author of ‘BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I took a Startup to A BILLION DOLLARS IN SALES’

Roy’s website: 
https://www.bedifferentorbedead.com/

Email Roy: 
Roy.osing@gmail.com

Chris Ashmore Media 
https://chrisashmore.media/

If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do.
Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of customer retention and creating barriers to customer exit.
He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty. He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.
MORE INFORMATION
Roy Osing, author of ‘BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I took a Startup to A BILLION DOLLARS IN SALES’
Roy’s website:  <a href="https://www.bedifferentorbedead.com/">https://www.bedifferentorbedead.com/</a>
Email Roy:  <a href="mailto:Roy.osing@gmail.com">Roy.osing@gmail.com</a>
Chris Ashmore Media  <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.

Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.

He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.

www.chrisashmore.media

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="http://www.chrisashmore.media">www.chrisashmore.media</a>

A podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="https://chrisashmore.media/">www.chrisashmore.media</a>

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