Don’t underestimate the power of authenticity and the impact of personal branding on building trust and connection with clients.

Personal branding is crucial for information professionals and those who sell intellectual property.

Andrew Ford is a personal brand expert who discusses the importance of personal branding and how it differs from business branding. He explains that there are three brands in any business: personal brand, business brand, and product brands.

Andrew shares with me his insights on creating a personal brand website, leveraging social media, and the importance of quality content over quantity.

MORE INFORMATION

Social Star 
https://www.socialstar.com.au/

Andrew’s personal branded website 
https://www.andrewford.com.au/

Chris Ashmore Media 
https://chrisashmore.media/

Don’t underestimate the power of authenticity and the impact of personal branding on building trust and connection with clients.
Personal branding is crucial for information professionals and those who sell intellectual property.
Andrew Ford is a personal brand expert who discusses the importance of personal branding and how it differs from business branding. He explains that there are three brands in any business: personal brand, business brand, and product brands.
Andrew shares with me his insights on creating a personal brand website, leveraging social media, and the importance of quality content over quantity.
MORE INFORMATION
Social Star <a href="https://www.socialstar.com.au/">https://www.socialstar.com.au/</a>
Andrew’s personal branded website  <a href="https://www.andrewford.com.au/">https://www.andrewford.com.au/</a>
Chris Ashmore Media  <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.

Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.

He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.

www.chrisashmore.media

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="http://www.chrisashmore.media">www.chrisashmore.media</a>

A podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="https://chrisashmore.media/">www.chrisashmore.media</a>

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