Jesper and Kristina had the chance to sit down and talk to Les Binet during his last trip to Oslo. Do you want to know what KPI’s to measure that actually make sense and what KPI’s to steer clear from? Or if you should tailor all your communication to all the niche target groups? Listen in and get some helpful tips on this and much more before putting the final touches on your media strategy for 2026, or should we say the next 10 years