If that moment before a report of findings makes something tighten in your chest — you’re not doing it wrong. You’re doing it the way most of us were taught.

But there’s a reason it feels heavy. And it’s not what you think.

In this episode I share the reframe that changed the way every report of findings has felt for me over the last decade — the shift that turned selling into leadership and made the whole conversation lighter, clearer, and more effective.

I also walk through the Effortless ROF Framework: three simple parts that give your patients a confident recommendation, with no convincing required.

It’s the piece of chiropractic marketing almost nobody talks about. And it’s the conversation where real chiropractic practice growth gets made or lost.

If that moment before a report of findings makes something tighten in your chest &mdash; you&rsquo;re not doing it wrong. You&rsquo;re doing it the way most of us were taught.
But there&rsquo;s a reason it feels heavy. And it&rsquo;s not what you think.
In this episode I share the reframe that changed the way every report of findings has felt for me over the last decade &mdash; the shift that turned selling into leadership and made the whole conversation lighter, clearer, and more effective.
I also walk through the Effortless ROF Framework: three simple parts that give your patients a confident recommendation, with no convincing required.
It&rsquo;s the piece of chiropractic marketing almost nobody talks about. And it&rsquo;s the conversation where real chiropractic practice growth gets made or lost.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.