The real goal of the new patient visit isn’t to educate or impress.

It’s to make your patient feel:
Seen
Heard
Safe enough to trust you
And hopeful about what’s possible

When you nail those four things, everything gets easier.

But when you miss even one?

The report of findings becomes harder.

The chances of them making it to a progress exam drop.

And the path to long-term, lifetime care gets blocked—before it’s even begun.

In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent.

You’ll learn:
Why scripting might be hurting more than helping
The one phrase that instantly deepens connection
How to lead with authority without coming across as pushy
And why the last 30 seconds of the visit might be the most important part

These aren’t dramatic blunders—but they create friction you don’t need.

Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.

The real goal of the new patient visit isn&rsquo;t to educate or impress.
It&rsquo;s to make your patient feel:
<ul>
<li>Seen</li>
<li>Heard</li>
<li>Safe enough to trust you</li>
<li>And hopeful about what&rsquo;s possible</li>
</ul>
When you nail those four things, everything gets easier.
But when you miss even one?
The report of findings becomes harder.
The chances of them making it to a progress exam drop.
And the path to long-term, lifetime care gets blocked&mdash;before it&rsquo;s even begun.
In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit&mdash;mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent.
You&rsquo;ll learn:
<ul>
<li>Why scripting might be hurting more than helping</li>
<li>The one phrase that instantly deepens connection</li>
<li>How to lead with authority without coming across as pushy</li>
<li>And why the last 30 seconds of the visit might be the most important part</li>
</ul>
These aren&rsquo;t dramatic blunders&mdash;but they create friction you don&rsquo;t need.
Fix them, and you&rsquo;ll set the stage for trust, ease, and long-term commitment&mdash;starting from visit one.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

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