In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to?

I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value.

Here’s what I cover:
Why reactivation is an act of kindness, not just a marketing tactic
What true retention means—and why it’s essential for a sustainable practice
How to collect and interpret patient feedback without losing your identity
The first steps to making your practice unforgettable

Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.

In this episode, I&rsquo;m diving into one of the most overlooked growth strategies&mdash;reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to?
I&rsquo;ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I&rsquo;ll also walk you through the tools I recommend&mdash;like the Net Promoter Score and exit surveys&mdash;to help you figure out what&rsquo;s working, what&rsquo;s not, and what your patients really value.
Here&rsquo;s what I cover:
<ul>
<li>Why reactivation is an act of kindness, not just a marketing tactic</li>
<li>What true retention means&mdash;and why it&rsquo;s essential for a sustainable practice</li>
<li>How to collect and interpret patient feedback without losing your identity</li>
<li>The first steps to making your practice unforgettable</li>
</ul>
Before we talk about how to bring people back, let&rsquo;s make sure we&rsquo;re giving them a great reason to return.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

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