Ian Colley has worn many hats, from working as a chicken processor in his college days to his current role as CMO at The Trade Desk. He joins the show to share what he’s learned about marketing, communications, and data-driven advertising from the variety of roles he’s played.

In this episode, Alan and Ian discuss the open internet and how it allows you to manage your campaign spend more precisely, reach your entire audience, and make data-driven decisions.
In this episode, you'll learn:
How to manage your campaign spend more precisely
Why connected television needs to be a part of your advertising strategy
The importance of data-driven decisions in advertising

Key Highlights 

[02:00] Ian’s career path, from large corporation to startup

[04:30] Crossover between communications and marketing

[08:30] The power of the open internet

[10:30] Reaching your entire market with connected television

[13:30] How The Trade Desk helps modern marketers

[15:30] The transformation of journalism

[17:00] An experience that defines Ian

[18:45] Ian’s advice for his younger self

[19:30] What marketers should be learning more about

[21:30] Brands Ian is fascinated by

[23:00] The biggest opportunity and threat for marketers today

Resources Mentioned: 
Ian Colley
The Trade Desk
The Trade Desk on the Open Internet 
 What Matters Videos from The Trade Desk
Edward Novotny (NY Times Obit)
Founder-led companies: The Trade Desk, WeWork, Tesla, Amazon, Facebook
WeCrash video series 
Connected TV

Follow the podcast: 
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest: 
https://www.linkedin.com/in/ian-colley-732a491/
https://twitter.com/IanColley123x 
https://twitter.com/TheTradeDesk

Connect with Marketing Today and Alan Hart: 
http://twitter.com/abhart - https://www.linkedin.com/in/alanhart 
http://twitter.com/themktgtoday 
https://www.facebook.com/themktgtoday/ 
https://www.linkedin.com/company/marketing-today-with-alan-hart/

<a href="https://www.linkedin.com/in/ian-colley-732a491/" data-token-index="0" data-reactroot="">Ian Colley</a> has worn many hats, from working as a chicken processor in his college days to his current role as CMO at <a href="https://www.thetradedesk.com/us" data-token-index="2" data-reactroot="">The Trade Desk</a>. He joins the show to share what he&rsquo;s learned about marketing, communications, and data-driven advertising from the variety of roles he&rsquo;s played.
In this episode, Alan and Ian discuss the open internet and how it allows you to manage your campaign spend more precisely, reach your entire audience, and make data-driven decisions.
<ul>
<li>In this episode, you'll learn:</li>
<li>How to manage your campaign spend more precisely</li>
<li>Why connected television needs to be a part of your advertising strategy</li>
<li>The importance of data-driven decisions in advertising</li>
</ul>
Key Highlights 
[02:00] Ian&rsquo;s career path, from large corporation to startup
[04:30] Crossover between communications and marketing
[08:30] The power of the open internet
[10:30] Reaching your entire market with connected television
[13:30] How The Trade Desk helps modern marketers
[15:30] The transformation of journalism
[17:00] An experience that defines Ian
[18:45] Ian&rsquo;s advice for his younger self
[19:30] What marketers should be learning more about
[21:30] Brands Ian is fascinated by
[23:00] The biggest opportunity and threat for marketers today
Resources Mentioned: 
<ul>
<li><a href="https://www.linkedin.com/in/ian-colley-732a491/" data-token-index="11" data-reactroot="">Ian Colley</a></li>
<li><a href="https://www.thetradedesk.com/us/about-us/our-story" data-token-index="13" data-reactroot="">The Trade Desk</a></li>
<li><a href="https://www.thetradedesk.com/us/news/advertising-and-the-future-of-the-web-jeff-green-announces-solimar-and-makes-the-case-for-the-open-internet" data-token-index="15" data-reactroot="">The Trade Desk on the Open Internet</a>&nbsp;</li>
<li>&nbsp;<a href="https://www.youtube.com/watch?v=LCcpcBmoEXY" data-token-index="17" data-reactroot="">What Matters Videos</a> from The Trade Desk</li>
<li><a href="https://www.nytimes.com/2004/12/19/classified/paid-notice-deaths-novotny-edward-g.html" data-token-index="19" data-reactroot="">Edward Novotny</a> (NY Times Obit)</li>
<li>Founder-led companies: The Trade Desk, WeWork, Tesla, Amazon, Facebook</li>
<li><a href="https://www.apple.com/tv-pr/originals/wecrashed/" data-token-index="21" data-reactroot="">WeCrash video series</a>&nbsp;</li>
<li><a href="https://www.thetradedesk.com/us/our-platform/dsp-demand-side-platform/connected-tv" data-token-index="23" data-reactroot="">Connected TV</a></li>
</ul>
Follow the podcast: 
<ul>
<li><a href="http://apple.co/2dbdAhV" data-token-index="28" data-reactroot="">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" data-token-index="30" data-reactroot="">http://apple.co/2dbdAhV</a>)</li>
<li><a href="http://bit.ly/2Rc2kVa" data-token-index="32" data-reactroot="">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" data-token-index="34" data-reactroot="">http://bit.ly/2Rc2kVa</a>)</li>
<li><a href="http://spoti.fi/2mCUGnC" data-token-index="36" data-reactroot="">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" data-token-index="38" data-reactroot="">http://spoti.fi/2mCUGnC</a>)</li>
</ul>
Connect with the Guest: 
<ul>
<li><a href="https://www.linkedin.com/in/ian-colley-732a491/" data-token-index="43" data-reactroot="">https://www.linkedin.com/in/ian-colley-732a491/</a></li>
<li><a href="https://twitter.com/IanColley123x" data-token-index="45" data-reactroot="">https://twitter.com/IanColley123x</a>&nbsp;</li>
<li><a href="https://twitter.com/TheTradeDesk" data-token-index="47" data-reactroot="">https://twitter.com/TheTradeDesk</a></li>
</ul>
Connect with Marketing Today and Alan Hart: 
<ul>
<li><a href="http://twitter.com/abhart" data-token-index="51" data-reactroot="">http://twitter.com/abhart - </a><a href="https://www.linkedin.com/in/alanhart" data-token-index="52" data-reactroot="">https://www.linkedin.com/in/alanhart&nbsp;</a></li>
<li><a href="http://twitter.com/themktgtoday" data-token-index="53" data-reactroot="">http://twitter.com/themktgtoday&nbsp;</a></li>
<li><a href="https://www.facebook.com/themktgtoday/" data-token-index="54" data-reactroot="">https://www.facebook.com/themktgtoday/ </a></li>
<li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" data-token-index="55" data-reactroot="">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li>
</ul>

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Go behind the scenes with the world best chief marketing officers and marketing thought leaders in business.

Marketing Today with Alan Hart

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

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