As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.

On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.

Listen in to learn more.

In this episode, you'll learn:
How to achieve brand impact and measurability with streaming ads
The future of Upfronts
Ways to tailor experiences to your audience

Key Highlights
[02:30] Jordan’s guiding principle on his journey to Roku
[04:30] Orienting to consumers’ perspectives
[08:30] Opportunities for performance marketing on streaming platforms
[14:30] The future of Upfronts
[17:00] Delivering better audience experiences
[21:00] Incorporating brand stories in streaming naturally
[23:30] Experiences that define Jordan
[24:30] Jordan’s advice for his younger self
[25:30] What marketers should be learning more about
[30:30] The biggest opportunity for marketers today

Resources Mentioned:
Roku
Jordan Rost
Nielsen
Previous stops in career: Google, Nielsen, Adaptly, Accenture
Roku Upfronts
Previous episode with Sweta Patel at Roku

Follow the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest:
https://www.linkedin.com/in/jordanrost/
https://twitter.com/jordanrost
https://twitter.com/roku

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

As the Head of Ad Marketing at <a href="https://www.linkedin.com/in/jordanrost/">Roku</a>, <a href="https://www.linkedin.com/in/jordanrost/">Jordan Rost</a> helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.
On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.
Listen in to learn more.
In this episode, you'll learn:
<ul>
<li>How to achieve brand impact and measurability with streaming ads</li>
<li>The future of Upfronts</li>
<li>Ways to tailor experiences to your audience</li>
</ul>
Key Highlights
<ul>
<li>[02:30] Jordan&rsquo;s guiding principle on his journey to Roku</li>
<li>[04:30] Orienting to consumers&rsquo; perspectives</li>
<li>[08:30] Opportunities for performance marketing on streaming platforms</li>
<li>[14:30] The future of Upfronts</li>
<li>[17:00] Delivering better audience experiences</li>
<li>[21:00] Incorporating brand stories in streaming naturally</li>
<li>[23:30] Experiences that define Jordan</li>
<li>[24:30] Jordan&rsquo;s advice for his younger self</li>
<li>[25:30] What marketers should be learning more about</li>
<li>[30:30] The biggest opportunity for marketers today</li>
</ul>
Resources Mentioned:
<ul>
<li><a href="https://www.roku.com/">Roku</a></li>
<li><a href="https://www.linkedin.com/in/jordanrost/">Jordan Rost</a></li>
<li><a href="https://global.nielsen.com/">Nielsen</a></li>
<li>Previous stops in career: Google, Nielsen, Adaptly, Accenture</li>
<li><a href="https://www.thedrum.com/news/2022/04/11/roku-declares-2022-the-first-true-streaming-upfronts-it-makes-debut">Roku Upfronts</a></li>
<li><a href="https://www.marketingtodaypodcast.com/277-becoming-technology-forward-and-data-reliant-with-rokus-sweta-patel/">Previous episode with Sweta Patel at Roku</a></li>
</ul>
Follow the podcast:
<ul>
<li><a href="http://apple.co/2dbdAhV">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV">http://apple.co/2dbdAhV</a>)</li>
<li><a href="http://bit.ly/2Rc2kVa">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa">http://bit.ly/2Rc2kVa</a>)</li>
<li><a href="http://spoti.fi/2mCUGnC">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC">http://spoti.fi/2mCUGnC</a>)</li>
</ul>
Connect with the Guest:
<ul>
<li><a href="https://www.linkedin.com/in/jordanrost/">https://www.linkedin.com/in/jordanrost/</a></li>
<li><a href="https://twitter.com/jordanrost">https://twitter.com/jordanrost</a></li>
<li><a href="https://twitter.com/roku">https://twitter.com/roku</a></li>
</ul>
Connect with Marketing Today and Alan Hart:
<ul>
<li><a href="http://twitter.com/abhart">http://twitter.com/abhart</a></li>
<li><a href="https://www.linkedin.com/in/alanhart">https://www.linkedin.com/in/alanhart</a></li>
<li><a href="http://twitter.com/themktgtoday">http://twitter.com/themktgtoday</a></li>
<li><a href="https://www.facebook.com/themktgtoday/">https://www.facebook.com/themktgtoday/</a></li>
<li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li>
</ul>

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Go behind the scenes with the world best chief marketing officers and marketing thought leaders in business.

Marketing Today with Alan Hart

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

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