Niklas Bakos is the Founder and Chief Strategy Officer at Adverty, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity. 

The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it “at scale.”

They discuss the e-sports revolution, why in-game advertising is more insightful than real-life street advertising, and how a marketer should be thinking about it.

 

In this episode, you’ll learn:
How mobile gaming is the leading platform for advertising
How in-game advertisements are more insightful than real-life advertisements
Why e-sports is the next gaming revolution


Key Highlights:
[01:12] Niklas’s “big fat cat”
[01:51] Why Niklas founded Adverty
[03:26] What is Adverty
[04:27] What in-game advertising looks like
[09:06] The brain impression algorithm
[14:37] The future of ad placement and pricing
[15:48] How to think about e-sports and its future
[19:00] Why mobile gaming has such a far reach
[21:12] Who is doing in-game marketing well
[22:43] The future of e-sports and in-game marketing
[24:18] An experience that defines Niklas, made him who he is today 
[25:52] Niklas’s advice for his younger self
[26:30] Niklas’s recent impactful purchase
[27:28] The brands, companies, and causes Niklas follows
[29:28] What Niklas says is today’s biggest threat and opportunity for marketers

 

Resources Mentioned: 
Adverty
Niklas Bakos
Virtual Reality (VR)
Augmented Reality (AR)
Mobile Gaming market size
eSports
Counter Strike
Critical Ops
League of Legends sponsorship by Mastercard
OMD and Activision Call of Duty campaign in Critical Ops

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Niklas Bakos
Adverty
Adverty Twitter

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

<a href="https://www.linkedin.com/in/bakos/">Niklas Bakos</a> is the Founder and Chief Strategy Officer at <a href="https://www.adverty.com/">Adverty</a>, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity.&nbsp;
The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it &ldquo;at scale.&rdquo;
They discuss the e-sports revolution, why in-game advertising is more insightful than real-life street advertising, and how a marketer should be thinking about it.
&nbsp;
In this episode, you&rsquo;ll learn:
<ul>
<li aria-level="1">How mobile gaming is the leading platform for advertising</li>
<li aria-level="1">How in-game advertisements are more insightful than real-life advertisements</li>
<li aria-level="1">Why e-sports is the next gaming revolution</li>
</ul>
 Key Highlights:
<ul>
<li aria-level="1">[01:12] Niklas&rsquo;s &ldquo;big fat cat&rdquo;</li>
<li aria-level="1">[01:51] Why Niklas founded Adverty</li>
<li aria-level="1">[03:26] What is Adverty</li>
<li aria-level="1">[04:27] What in-game advertising looks like</li>
<li aria-level="1">[09:06] The brain impression algorithm</li>
<li aria-level="1">[14:37] The future of ad placement and pricing</li>
<li aria-level="1">[15:48] How to think about e-sports and its future</li>
<li aria-level="1">[19:00] Why mobile gaming has such a far reach</li>
<li aria-level="1">[21:12] Who is doing in-game marketing well</li>
<li aria-level="1">[22:43] The future of e-sports and in-game marketing</li>
<li aria-level="1">[24:18] An experience that defines Niklas, made him who he is today&nbsp;</li>
<li aria-level="1">[25:52] Niklas&rsquo;s advice for his younger self</li>
<li aria-level="1">[26:30] Niklas&rsquo;s recent impactful purchase</li>
<li aria-level="1">[27:28] The brands, companies, and causes Niklas follows</li>
<li aria-level="1">[29:28] What Niklas says is today&rsquo;s biggest threat and opportunity for marketers</li>
</ul>
&nbsp;
Resources Mentioned:&nbsp;
<ul>
<li aria-level="1"><a href="https://adverty.com/">Adverty</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/bakos/">Niklas Bakos</a></li>
<li aria-level="1"><a href="https://en.wikipedia.org/wiki/Virtual_reality">Virtual Reality</a> (VR)</li>
<li aria-level="1"><a href="https://en.wikipedia.org/wiki/Augmented_reality">Augmented Reality</a> (AR)</li>
<li aria-level="1"><a href="https://techcrunch.com/2019/08/22/mobile-gaming-mints-money/">Mobile Gaming market size</a></li>
<li aria-level="1"><a href="https://en.wikipedia.org/wiki/Esports">eSports</a></li>
<li aria-level="1"><a href="https://en.wikipedia.org/wiki/Counter-Strike">Counter Strike</a></li>
<li aria-level="1"><a href="https://criticalopsgame.com/">Critical Ops</a></li>
<li aria-level="1"><a href="https://www.mastercard.com/news/press/2020/october/mastercard-to-thank-the-fans-during-league-of-legends-esports-10th-anniversary-celebration/">League of Legends sponsorship by Mastercard</a></li>
<li aria-level="1"><a href="https://marcommnews.com/what-if-the-cold-war-ended-differently-by-activision-call-of-duty/">OMD and Activision Call of Duty campaign in Critical Ops</a></li>
</ul>
Subscribe to the podcast:
<ul>
<li aria-level="1"><a href="http://apple.co/2dbdAhV">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV">http://apple.co/2dbdAhV</a>)</li>
<li aria-level="1"><a href="http://bit.ly/2Rc2kVa">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa">http://bit.ly/2Rc2kVa)</a></li>
<li aria-level="1"><a href="http://spoti.fi/2mCUGnC">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC">http://spoti.fi/2mCUGnC</a> )</li>
</ul>
Connect with the Guest:
<ul>
<li aria-level="1"><a href="https://www.linkedin.com/in/bakos/">Niklas Bakos</a></li>
<li aria-level="1"><a href="https://adverty.com/">Adverty</a></li>
<li aria-level="1"><a href="https://twitter.com/adverty">Adverty Twitter</a></li>
</ul>
Connect with Marketing Today and Alan Hart:
<ul>
<li aria-level="1"><a href="http://twitter.com/abhart">http://twitter.com/abhart</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/alanhart">https://www.linkedin.com/in/alanhart</a></li>
<li aria-level="1"><a href="http://twitter.com/themktgtoday">http://twitter.com/themktgtoday</a></li>
<li aria-level="1"><a href="https://www.facebook.com/themktgtoday/">https://www.facebook.com/themktgtoday/</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li>
</ul>

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Go behind the scenes with the world best chief marketing officers and marketing thought leaders in business.

Marketing Today with Alan Hart

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

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