Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market.

On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself.

Listen in to learn how to elevate your brand and prepare for rapid growth.

In this episode, you'll learn:
Why partnerships can elevate your brand
How to develop a compelling brand narrative
Tips for restructuring your marketing organization and leading through change

Key Highlights
[03:00] Don’s journey to Qualcomm
[06:30] Splitting the Qualcomm and Snapdragon brands
[12:00] Elevating the Snapdragon brand with a Ferrari partnership
[18:00] Developing mutually beneficial partnerships
[22:30] Fueling explosive growth with connectivity
[28:30] Developing a compelling brand narrative
[34:30] Restructuring Qualcomm’s marketing organization
[41:00] Experiences that define Don
[43:30] Don’s advice for his younger self
[44:30] What marketers should be learning more about
[49:00] The biggest opportunity for marketers today

Resources Mentioned:
Don McGuire
Qualcomm
Snapdragon
Cristiano Amon, CEO at Qualcomm
Previous CMO, Penny Baldwin, on Marketing Today
King Arthur Baking Company CMO, Bill Tine, on Marketing Today
StockX CMO, Deena Bahri, on Marketing Today
ESL Gaming | Announcement with Qualcomm
Ferrari Racing
Netflix Formula 1: Drive to Survive
Cutwater Spirits
Ballast Point Brewery
Vuori Clothing

Follow the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest:
https://www.linkedin.com/in/donnymac/
https://twitter.com/donnymac
https://twitter.com/Qualcomm
https://twitter.com/Snapdragon

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Don McGuire is the Senior Vice President and Chief Marketing Officer at <a href="https://www.qualcomm.com/">Qualcomm Technologies</a>. Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He&rsquo;s redefining Qualcomm&rsquo;s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market.
On the show today, Alan and Don talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they're managing the organization through growth. They also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself.
Listen in to learn how to elevate your brand and prepare for rapid growth.
In this episode, you'll learn:
<ul>
<li>Why partnerships can elevate your brand</li>
<li>How to develop a compelling brand narrative</li>
<li>Tips for restructuring your marketing organization and leading through change</li>
</ul>
Key Highlights
<ul>
<li>[03:00] Don&rsquo;s journey to Qualcomm</li>
<li>[06:30] Splitting the Qualcomm and Snapdragon brands</li>
<li>[12:00] Elevating the Snapdragon brand with a Ferrari partnership</li>
<li>[18:00] Developing mutually beneficial partnerships</li>
<li>[22:30] Fueling explosive growth with connectivity</li>
<li>[28:30] Developing a compelling brand narrative</li>
<li>[34:30] Restructuring Qualcomm&rsquo;s marketing organization</li>
<li>[41:00] Experiences that define Don</li>
<li>[43:30] Don&rsquo;s advice for his younger self</li>
<li>[44:30] What marketers should be learning more about</li>
<li>[49:00] The biggest opportunity for marketers today</li>
</ul>
Resources Mentioned:
<ul>
<li><a href="https://www.linkedin.com/in/donnymac/">Don McGuire</a></li>
<li><a href="https://www.qualcomm.com/">Qualcomm</a></li>
<li><a href="https://www.qualcomm.com/snapdragon">Snapdragon</a></li>
<li><a href="https://www.linkedin.com/in/cristiano-r-amon/">Cristiano Amon</a>, CEO at Qualcomm</li>
<li><a href="https://www.marketingtodaypodcast.com/166-penny-baldwin-cmo-at-qualcomm-on-5g-and-impact-on-marketing/">Previous CMO, Penny Baldwin, on Marketing Today</a></li>
<li><a href="https://www.marketingtodaypodcast.com/225-recipe-for-brand-refresh-with-king-arthur-bakings-bill-tine/">King Arthur Baking Company CMO, Bill Tine, on Marketing Today</a></li>
<li><a href="https://www.marketingtodaypodcast.com/281-unexpected-lessons-in-leadership-and-marketing-with-stockx-cmo-deena-bahri/">StockX CMO, Deena Bahri, on Marketing Today</a></li>
<li><a href="https://www.eslgaming.com/">ESL Gaming</a> | <a href="https://www.eslgaming.com/article/qualcomm-and-esl-gaming-join-forces-revolutionize-future-mobile-esports-snapdragon-pro-series-4458">Announcement with Qualcomm</a></li>
<li><a href="https://www.ferrari.com/en-EN/formula1">Ferrari Racing</a></li>
<li><a href="https://www.netflix.com/title/80204890">Netflix Formula 1: Drive to Survive</a></li>
<li><a href="https://www.cutwaterspirits.com/">Cutwater Spirits</a></li>
<li><a href="https://ballastpoint.com/beers/">Ballast Point Brewery</a></li>
<li><a href="https://vuoriclothing.com/">Vuori Clothing</a></li>
</ul>
Follow the podcast:
<ul>
<li><a href="http://apple.co/2dbdAhV">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV">http://apple.co/2dbdAhV</a>)</li>
<li><a href="http://bit.ly/2Rc2kVa">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa">http://bit.ly/2Rc2kVa</a>)</li>
<li><a href="http://spoti.fi/2mCUGnC">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC">http://spoti.fi/2mCUGnC</a>)</li>
</ul>
Connect with the Guest:
<ul>
<li><a href="https://www.linkedin.com/in/donnymac/">https://www.linkedin.com/in/donnymac/</a></li>
<li><a href="https://twitter.com/donnymac">https://twitter.com/donnymac</a></li>
<li><a href="https://twitter.com/Qualcomm">https://twitter.com/Qualcomm</a></li>
<li><a href="https://twitter.com/Snapdragon">https://twitter.com/Snapdragon</a></li>
</ul>
Connect with Marketing Today and Alan Hart:
<ul>
<li><a href="http://twitter.com/abhart">http://twitter.com/abhart</a></li>
<li><a href="https://www.linkedin.com/in/alanhart">https://www.linkedin.com/in/alanhart</a></li>
<li><a href="http://twitter.com/themktgtoday">http://twitter.com/themktgtoday</a></li>
<li><a href="https://www.facebook.com/themktgtoday/">https://www.facebook.com/themktgtoday/</a></li>
<li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li>
</ul>

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Go behind the scenes with the world best chief marketing officers and marketing thought leaders in business.

Marketing Today with Alan Hart

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Alan B. Hart, host of Marketing Today, interviews the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips, and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

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