In this forward-thinking episode of Marketing Stockpod, Mikayla Johnson sits down with Jenny Van Zyp to explore how AI, automation, and data-driven strategies are transforming the property and marketing landscape. Together, they unpack the real-world applications of emerging technologies and how they’re helping Stockland innovate, work smarter, and deliver more value to customers.

🔍 In this episode, we cover:


How AI is currently being used across the property sector


The critical role of data in driving smarter decision-making


How automation is streamlining marketing workflows and boosting efficiency


The balance between AI-driven tools and maintaining a human, customer-centric approach


Challenges and ethical considerations in adopting new tech


Three practical tools teams can use right now to improve efficiency and performance

Whether you’re tech-curious or already leveraging AI in your role, this episode offers valuable insights into how you can stay ahead of the curve.

For Jenny's book recommendation: click here

Tune in to gain practical leadership insights, and don’t forget to share this episode with your team to keep the conversation going! Listen on the go during your walk or commute, and let the education and inspiration fuel your day.

In this forward-thinking episode of Marketing Stockpod, Mikayla Johnson sits down with Jenny Van Zyp to explore how AI, automation, and data-driven strategies are transforming the property and marketing landscape. Together, they unpack the real-world applications of emerging technologies and how they&rsquo;re helping Stockland innovate, work smarter, and deliver more value to customers.
🔍 In this episode, we cover:
<ul data-start="675" data-end="1120">
<li data-start="675" data-end="736">
How AI is currently being used across the property sector
</li>
<li data-start="737" data-end="801">
The critical role of data in driving smarter decision-making
</li>
<li data-start="802" data-end="880">
How automation is streamlining marketing workflows and boosting efficiency
</li>
<li data-start="881" data-end="971">
The balance between AI-driven tools and maintaining a human, customer-centric approach
</li>
<li data-start="972" data-end="1034">
Challenges and ethical considerations in adopting new tech
</li>
<li data-start="1035" data-end="1120">
Three practical tools teams can use right now to improve efficiency and performance
</li>
</ul>
Whether you&rsquo;re tech-curious or already leveraging AI in your role, this episode offers valuable insights into how you can stay ahead of the curve.
For Jenny's book recommendation: <a href="https://www.amazon.com.au/Goal-Process-Ongoing-Improvement/dp/0884271951">click here</a>
Tune in to gain practical leadership insights, and don&rsquo;t forget to share this episode with your team to keep the conversation going! Listen on the go during your walk or commute, and let the education and inspiration fuel your day.

Marketing StockPod is your go-to resource for empowering our Stockland marketing team!

Whether we're diving into understanding our key product, mastering media ambitions, honing leadership skills, or truly knowing our customer - we've got you covered.

Tune in each episode to hear from our Stockland leaders, and key industry experts, sharing their insights and strategies, that will equip you with the extra edge you need to feel empowered in your role. 

We encourage you to start a conversation about this episode within your teams and keep the conversation going. 



**We would like to acknowledge the Traditional Custodians and knowledge-holders of the land on which we live, work and play. We recognise and value their continued and inherent connection to land, sea, culture and community.

We also pay our respects to their Elders past and present and extend that respect to all Aboriginal & Torres Strait Islander peoples today.

Marketing StockPod is your go-to resource for empowering our Stockland marketing team!
Whether we're diving into understanding our key product, mastering media ambitions, honing leadership skills, or truly knowing our customer - we've got you covered.
Tune in each episode to hear from our Stockland leaders, and key industry experts, sharing their insights and strategies, that will equip you with the extra edge you need to feel empowered in your role. 
We encourage you to start a conversation about this episode within your teams and keep the conversation going. 
 
**We would like to acknowledge the Traditional Custodians and knowledge-holders of the land on which we live, work and play. We recognise and value their continued and inherent connection to land, sea, culture and community.
We also pay our respects to their Elders past and present and extend that respect to all Aboriginal &amp; Torres Strait Islander peoples today.