This episode of Marketing Stockpod explores the power of customer-centricity and content marketing with special guest Lee Simpson, a respected CEO, strategic advisor, sociologist, and thought leader. Formerly the youngest WPP CEO and the driving force behind whiteGREY’s transformation into a top ten agency in APAC for creativity and effectiveness, he left the agency holding the titles of AFR’s Most Innovative Media & Marketing Company and the Most Innovative Small business in ANZ. Lee now brings his deep expertise to Tightknit Studio.

The conversation dives into how brands can create truly valuable content—content that goes beyond noise to deliver impact—and the strategies needed to distribute it effectively in a competitive landscape. Lee shares insights from leading purpose-driven campaigns, fostering inclusive cultures, and driving exceptional growth and innovation in the creative space.

Tune in to gain practical leadership insights, and don’t forget to share this episode with your team to keep the conversation going! Listen on the go during your walk or commute, and let the education and inspiration fuel your day.

This episode of Marketing Stockpod explores the power of customer-centricity and content marketing with special guest&nbsp;Lee Simpson, a respected CEO, strategic advisor, sociologist, and thought leader. Formerly the youngest WPP CEO and the driving force behind whiteGREY&rsquo;s transformation into a top ten agency in APAC for creativity and effectiveness, he left the agency holding the titles of AFR&rsquo;s Most Innovative Media &amp; Marketing Company and the Most Innovative Small business in ANZ. Lee now brings his deep expertise to Tightknit Studio.
The conversation dives into how brands can create truly valuable content&mdash;content that goes beyond noise to deliver impact&mdash;and the strategies needed to distribute it effectively in a competitive landscape. Lee shares insights from leading purpose-driven campaigns, fostering inclusive cultures, and driving exceptional growth and innovation in the creative space.
Tune in to gain practical leadership insights, and don&rsquo;t forget to share this episode with your team to keep the conversation going! Listen on the go during your walk or commute, and let the education and inspiration fuel your day.

Marketing StockPod is your go-to resource for empowering our Stockland marketing team!

Whether we're diving into understanding our key product, mastering media ambitions, honing leadership skills, or truly knowing our customer - we've got you covered.

Tune in each episode to hear from our Stockland leaders, and key industry experts, sharing their insights and strategies, that will equip you with the extra edge you need to feel empowered in your role. 

We encourage you to start a conversation about this episode within your teams and keep the conversation going. 



**We would like to acknowledge the Traditional Custodians and knowledge-holders of the land on which we live, work and play. We recognise and value their continued and inherent connection to land, sea, culture and community.

We also pay our respects to their Elders past and present and extend that respect to all Aboriginal & Torres Strait Islander peoples today.

Marketing StockPod is your go-to resource for empowering our Stockland marketing team!
Whether we're diving into understanding our key product, mastering media ambitions, honing leadership skills, or truly knowing our customer - we've got you covered.
Tune in each episode to hear from our Stockland leaders, and key industry experts, sharing their insights and strategies, that will equip you with the extra edge you need to feel empowered in your role. 
We encourage you to start a conversation about this episode within your teams and keep the conversation going. 
 
**We would like to acknowledge the Traditional Custodians and knowledge-holders of the land on which we live, work and play. We recognise and value their continued and inherent connection to land, sea, culture and community.
We also pay our respects to their Elders past and present and extend that respect to all Aboriginal &amp; Torres Strait Islander peoples today.

Marketing Stockpod

Customer-Centric Content – Creating and Distributing Value with Lee Simpson & Natalie Warren Smith

This episode of Marketing StockPod dives into the vital world of cyber security — exploring how Stockland is protecting its people, data, and reputation in an increasingly digital landscape.

Host Kat Sim is joined by Jeremy Dunn, General Manager of Information Security, and Patrick McElhinney, Cyber Security Operations Manager, to unpack how cyber security underpins Stockland’s vision of creating safer and more connected communities across Australia.

Listen to the full episode:

https://omny.fm/shows/marketing-stockpod/cyber-security-why-it-matters-with-jeremy-dunn-and-patrick-mcelhinney-hosted-by-kat-sim

This episode of Marketing StockPod dives into the vital world of cyber security &mdash; exploring how Stockland is protecting its people, data, and reputation in an increasingly digital landscape.
Host Kat Sim is joined by Jeremy Dunn, General Manager of Information Security, and Patrick McElhinney, Cyber Security Operations Manager, to unpack how cyber security underpins Stockland&rsquo;s vision of creating safer and more connected communities across Australia.
Listen to the full episode:
https://omny.fm/shows/marketing-stockpod/cyber-security-why-it-matters-with-jeremy-dunn-and-patrick-mcelhinney-hosted-by-kat-sim

Preview - Cyber Security & Why It Matters 

This episode of Marketing StockPod dives into the vital world of cyber security — exploring how Stockland is protecting its people, data, and reputation in an increasingly digital landscape.

Host Kat Sim is joined by Jeremy Dunn, General Manager of Information Security, and Patrick McElhinney, Cyber Security Operations Manager, to unpack how cyber security underpins Stockland’s vision of creating safer and more connected communities across Australia.

Together, they discuss how trust forms the foundation of secure operations, the human behaviours that play a critical role in preventing cyber threats, and how Stockland’s “secure by design” approach is helping innovation and technology flourish — not slow down. The conversation also delves into the rise of AI, how to defend against brand impersonation.

Listen now to reveal the crucial role cyber security plays in keeping Stockland safe, resilient, and ready for the future, and don’t forget to share this episode with your team to keep the conversation going!

This episode of Marketing StockPod dives into the vital world of cyber security &mdash; exploring how Stockland is protecting its people, data, and reputation in an increasingly digital landscape.
Host Kat Sim is joined by Jeremy Dunn, General Manager of Information Security, and Patrick McElhinney, Cyber Security Operations Manager, to unpack how cyber security underpins Stockland&rsquo;s vision of creating safer and more connected communities across Australia.
Together, they discuss how trust forms the foundation of secure operations, the human behaviours that play a critical role in preventing cyber threats, and how Stockland&rsquo;s &ldquo;secure by design&rdquo; approach is helping innovation and technology flourish &mdash; not slow down. The conversation also delves into the rise of AI, how to defend against brand impersonation.
Listen now to reveal the crucial role cyber security plays in keeping Stockland safe, resilient, and ready for the future, and don&rsquo;t forget to share this episode with your team to keep the conversation going!

Cyber Security & Why It Matters with Jeremy Dunn and Patrick McElhinney, Hosted by Kat Sim

This episode of Marketing StockPod puts the spotlight on one of Stockland’s inspiring leaders — Sharmila Tsourdalakis, Chief Customer and Digital Officer, Innovation, Marketing & Technology.

Hosted by Laura Halliday, this conversation explores Sharmila’s impressive career journey across leading organisations, including Suncorp and The GPT Group, and how her deep experience in digital transformation and customer-focused innovation has shaped her leadership at Stockland.

Tune in as Sharmila shares key turning points in her career, the mentors and influences who have guided her, and how her leadership style has evolved over the years. She also opens up about maintaining balance and well-being in a demanding role, and the habits and mindsets that have contributed to her success.

This episode is full of valuable insights for anyone looking to grow as a leader, embrace innovation, and drive meaningful change.

🎧 Listen now to be inspired by Sharmila’s journey — and don’t forget to share this episode with your team to keep the conversation going!

This episode of Marketing StockPod puts the spotlight on one of Stockland&rsquo;s inspiring leaders &mdash; Sharmila Tsourdalakis, Chief Customer and Digital Officer, Innovation, Marketing &amp; Technology.
Hosted by Laura Halliday, this conversation explores Sharmila&rsquo;s impressive career journey across leading organisations, including Suncorp and The GPT Group, and how her deep experience in digital transformation and customer-focused innovation has shaped her leadership at Stockland.
Tune in as Sharmila shares key turning points in her career, the mentors and influences who have guided her, and how her leadership style has evolved over the years. She also opens up about maintaining balance and well-being in a demanding role, and the habits and mindsets that have contributed to her success.
This episode is full of valuable insights for anyone looking to grow as a leader, embrace innovation, and drive meaningful change.
🎧 Listen now to be inspired by Sharmila&rsquo;s journey &mdash; and don&rsquo;t forget to share this episode with your team to keep the conversation going!

Customer-Centric Content – Creating and Distributing Value with Lee Simpson & Natalie Warren Smith

Marketing Stockpod

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