In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: You're Spending Too Much Money!
• [00:40] In marketing, everyone is about spending money.
• [01:15] When people hit Eric up, they are looking for advertising and SEO, but rarely conversion rate optimization.
• [01:40] SEO and content marketing are the best or most popular services.
• [01:57] If you're spending all this money on marketing, why wouldn’t you hire someone to reduce your expense by cutting the fat?
• [02:12] Hire someone full-time to just do conversion rate optimization.
• [03:00] Consider ways your office space can produce revenue.
• [03:22] AWS did $12 Billion in revenue.
• [03:35] Take the expense you have and figure out creative ways to make them profit-generating machines.
• [03:50] Example: your office could be an event space.
• [04:10] Optimize to get more out of your resources.
• [04:20] Be more creative with how you spend your money,
• [04:50] Eric and Neil love marketing so much because there is so much room for creativity.
• [05:25] That’s it for today!
• [05:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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• Twitter @ericosiu

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