In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.




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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Your Customer Service Is Your Marketing
(00:45) Discussion of a negative customer service experience with Ahrefs.
(01:59) Neil expresses frustration with being penalized for using a product.
(02:59) Comparison of customer reactions to price increases for different services.
(03:35) Importance of differentiation and customer loyalty in pricing decisions.
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Jason Mills’ post on Ahrefs
Ahrefs




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>! Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: Your Customer Service Is Your Marketing</li>
<li>
(00:45) Discussion of a negative customer service experience with Ahrefs.</li>
<li>
(01:59) Neil expresses frustration with being penalized for using a product.</li>
<li>
(02:59) Comparison of customer reactions to price increases for different services.</li>
<li>
(03:35) Importance of differentiation and customer loyalty in pricing decisions.</li>
<li>
(04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.</li>
<li>
(04:55) Eric mentions Ahrefs' risky moves and potential consequences.</li>
<li>
(05:21) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Jason Mills’ <a href="https://twitter.com/nichejason/status/1715297334152544709">post</a> on Ahrefs</li>
<li><a href="https://ahrefs.com/">Ahrefs</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

The importance of customer service in maintaining customer loyalty and avoiding negative blowback

Your Customer Service Is Your Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9cfac7aa-43f2-4628-9ab9-b0d10169c411/transcript

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