In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:
[00:52] Today’s Topic: Marketing School Live Q & A Part III
[01:03] Are SEO techniques different in different countries?
[01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
[01:50] Are books good marketing and branding tools?
[02:00] The economics of publishing weren’t great for Neil.
[03:00] Neil felt his publisher was unecessarily pushy.
[04:02] Eric had a different goal than Neil did, when publishing his book.
[04:25] Being able to leverage an audience is a powerful outcome.
[05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
[07:05] Why do Eric and Neil like Intercom best?
[07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
[08:25] The biggest threat to the agency model is automation.
[09:15] Incentive models are misaligned.
[09:30] When they pay for performance, the incentives are much more aligned.
[10:29] That’s it for today!
[10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1087, we bring you another portion of the Q &amp; A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW NOTES: <ul> <li>[00:52] Today’s Topic: Marketing School Live Q &amp; A Part III</li> <li>[01:03] Are SEO techniques different in different countries?</li> <li>[01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.</li> <li>[01:50] Are books good marketing and branding tools?</li> <li>[02:00] The economics of publishing weren’t great for Neil.</li> <li>[03:00] Neil felt his publisher was unecessarily pushy.</li> <li>[04:02] Eric had a different goal than Neil did, when publishing his book.</li> <li>[04:25] Being able to leverage an audience is a powerful outcome.</li> <li>[05:20] The site <a href="https://legionathletics.com/blog/">Muscle for Life</a> does well, because the site’s creator published kindle books and only pays for advertising on Amazon.</li> <li>[07:05] Why do Eric and Neil like <a href="https://www.intercom.com/">Intercom</a> best?</li> <li>[07:20] Intercom has greater functionality than <a href="https://mobilemonkey.com/">MobileMonkey</a> and <a href="https://manychat.com/">ManyChat</a>.</li> <li>[08:25] The biggest threat to the agency model is automation.</li> <li>[09:15] Incentive models are misaligned.</li> <li>[09:30] When they pay for performance, the incentives are much more aligned.</li> <li>[10:29] That’s it for today!</li> <li>[10:37] We are going to take applications for live intensive sessions. Just go to the <a href="https://marketingschool.io/">Marketing School</a> site for more information and to apply.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW...

Will Publishing a Book Help You With Marketing? | Ep. #1087

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6f67537b-c85c-4c2e-ac10-b0d20049f9f3/transcript

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