In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3)
(01:15) Publishers estimate losing 20-40% of Google-generated traffic
(02:19)Google's response to traffic impact speculation
(02:45)Google won't roll out changes until revenue can be made up
(03:26)SEO drives revenue for publishers through AdSense
(05:22)Diversify beyond Google with omnichannel approach
(06:06) Comparison of AI tools: Grok, Chat GPT, Bard
(09:09) Leveraging AI for identity layering and contextual marketing
(09:28) Potential applications of identity layering: recruiting, acquisitions
(09:46)Caution against overloading on AI tools, focus on major platforms
(10:31)Chat GPT and Bard can replace other AI tools.
(11:11)Venture funded companies can't compete with the big players.
(11:36) AI tools can be a time suck and create more work.
(11:59)Jasper's value will decrease and is unnecessary for content creation.
(12:36) Proprietary data sets are key to winning in the AI space.
(13:19)Producing a large quantity of content doesn't guarantee results.
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3)</li>
<li aria-level="1">(01:15) Publishers estimate losing 20-40% of Google-generated traffic</li>
<li aria-level="1">(02:19) Google's response to traffic impact speculation</li>
<li aria-level="1">(02:45) Google won't roll out changes until revenue can be made up</li>
<li aria-level="1">(03:26) SEO drives revenue for publishers through AdSense</li>
<li aria-level="1">(05:22) Diversify beyond Google with omnichannel approach</li>
<li aria-level="1">(06:06) Comparison of AI tools: Grok, Chat GPT, Bard</li>
<li aria-level="1">(09:09) Leveraging AI for identity layering and contextual marketing</li>
<li aria-level="1">(09:28) Potential applications of identity layering: recruiting, acquisitions</li>
<li aria-level="1">(09:46) Caution against overloading on AI tools, focus on major platforms</li>
<li aria-level="1">(10:31) Chat GPT and Bard can replace other AI tools.</li>
<li aria-level="1">(11:11) Venture funded companies can't compete with the big players.</li>
<li aria-level="1">(11:36) AI tools can be a time suck and create more work.</li>
<li aria-level="1">(11:59) Jasper's value will decrease and is unnecessary for content creation.</li>
<li aria-level="1">(12:36) Proprietary data sets are key to winning in the AI space.</li>
<li aria-level="1">(13:19) Producing a large quantity of content doesn't guarantee results.</li>
<li aria-level="1">(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/25dff60d-bc24-4243-89ff-b0e600bfc515/transcript

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