In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best. Time Stamped Show Notes: 
00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It
00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it 
00:58 – People focus on off-page SEO and no one focuses on on-page
01:20 – For on-page SEO, do keyword research 
01:26 – Check Google Trends to see how keywords are trending
01:32 – Use Keyword.io and Google Keyword Planner
01:46 – Have a goal that you want to achieve
02:00 – Content and links are what matters in SEO
02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 
02:16 – “The last thing you want to do is be seen as a directory”
03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal 
03:58 – You have to be willing to spend for a technical audit
04:10 – Be patient
04:37 – Take your most popular pages and link them in your sidebar
05:03 – Google “how to rank zero in SEO” 
05:10 – Check if your snippets are working
05:39 – You can use SEMrush and Ahrefs
05:48 – Continue finding your title tags and meta-description tags 
06:06 – Optimize and make them persuasive
06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”
06:27 – Read books from David Ogilvy, one of the best copywriters
06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines
06:40 – Make sure you have the alt tags for the videos
07:04 – Start combining your pages
07:32 – The “hub and spoke” strategy 
07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy
08:23 – Google wants to see your intro page and the links that are backing it up
08:36 – Google “conversion rate optimization”
08:47 – That’s it for today’s episode! 3 Key Points: 
SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche.
All good things come to those who wait—SEO takes time to see the results, so be patient.
Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It
</li> <li>00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it <ul> <li>00:58 – People focus on off-page SEO and no one focuses on on-page</li> </ul> </li> <li>01:20 – For on-page SEO, do keyword research <ul> <li>01:26 – Check Google Trends to see how keywords are trending</li> <li>01:32 – Use <a href="http://www.keyword.io/">Keyword.io</a> and <a href="https://adwords.google.com/KeywordPlanner">Google Keyword Planner</a>
</li> </ul> </li> <li>01:46 – Have a goal that you want to achieve</li> <li>02:00 – Content and links are what matters in SEO</li> <li>02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant <ul> <li>02:16 – “The last thing you want to do is be seen as a directory”</li> </ul> </li> <li>03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal <ul> <li>03:58 – You have to be willing to spend for a technical audit</li> <li>04:10 – Be patient</li> </ul> </li> <li>04:37 – Take your most popular pages and link them in your sidebar</li> <li>05:03 – Google “how to rank zero in SEO” <ul> <li>05:10 – Check if your snippets are working</li> <li>05:39 – You can use <a href="https://www.semrush.com">SEMrush</a> and <a href="https://ahrefs.com/">Ahrefs</a>
</li> </ul> </li> <li>05:48 – Continue finding your title tags and meta-description tags <ul> <li>06:06 – Optimize and make them persuasive</li> <li>06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”</li> <li>06:27 – Read books from <a href="https://blog.kissmetrics.com/david-ogilvy/">David Ogilvy</a>, one of the best copywriters</li> <li>06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines</li> </ul> </li> <li>06:40 – Make sure you have the alt tags for the videos</li> <li>07:04 – Start combining your pages</li> <li>07:32 – The “hub and spoke” strategy <ul> <li>07:39 – You’ll find <a href="http://www.jimmydaly.com/hub-and-spoke">Jimmy Daly's Hub &amp; Spoke strategy</a>
</li> <li>08:23 – Google wants to see your intro page and the links that are backing it up</li> <li>08:36 – Google “conversion rate optimization”</li> </ul> </li> <li>08:47 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche.</li> <li>All good things come to those who wait—SEO takes time to see the results, so be patient.</li> <li>Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune...

Why Your SEO Sucks and How to Fix It | Ep. #193

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