Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Battl and today we're going to talk about why your emails get opened but fail to covert. Good question. It is a good question, you know. It's funny. We sent out an email over block Friday and we got some conversions, but we didn't get as many conversions as we would like. Just one percent, yeah, not less than one percent. Yeah, So when we look at it, it's like, Okay, not that bad, but not as great as we would want. And the big thing is the reason why most emails open but don't convert is it's not the click on the email to the landing page. It's actually the landing page to the conversion to the checkout or the landing page to filling out the lead form. And what you'll find is just because someone clicks the email and they're on your email list, people have this notion that hey, they're already on my list, they're already warm, they already trust me, they're ready to convert. Don't forget that just because someone's on your list doesn't mean they're ready to buy. You got to sell them again. So whenever they open up your email and you're able to get the click, it doesn't mean they're ready to buy and whip out their credit card. You need to sell them again on your landing page and answer the objections that they may have. And that's the big mistake I see with people with email because they're like, oh, my email's like my ATM list. The moment they're on there, you can send up blasts. You make a ton of money, but not necessarily you need to sell them again. And that's why a lot of marketers will send people through webinars long sales letters, because they're selling them again. And when you do that, that's when you're going to get the conversion. You know, maybe we can share some numbers on the Black Friday Cyber Monday deal that we did and also talk about, you know, what a good click through rate an email click the rate is because to your point, I don't think we had a very bad at least the click to the landing pages doesn't seem that bad. The clicks were lower than normal. So for me, a good click through on an email as I generally get like thirty to forty thousand clicks, and what percent would that be. It ranges depending on the portion of my list. But let's see our Black Friday had one point nine percent, so I would say a normal decent click the rate for me is at least four percent, sometimes five six on the high end. Yeap, So we could I mean, just so you guys know that the methodologies here, if Neil and I were to optimize, this would be okay. How do we make it? You know, was the email too long, was it too long to get to the actually click? It was a link at the very bottom, who knows, right, we would have to take a look at it to optimize it. Then we would start doing cro on the page, so conversion rate optimization, figuring out okay, you know, it's a communication clear enough, right, because I know for a fact there are a couple of things that we didn't have implement as quickly as we wanted to. So a PayPal button, we didn't have that, right, you know, at the top of the page, it was mostly text. Right, we could have led with something that's a lot clear and easy to understand, but it was just very text heavy. So you know, you can see drop off right there. Right. And what I would do too is to be a little more methodical, is use a tool like crazy ache, or use a tool like hot jar, just to see how people are behaving on the page, whether you want to use heat maps or recordings on the page too, right, then you can start to optimize it. And then what I would also say, what we're going to do too is ask people, you know, hey, what's going on? Why didn't you sign up a non buyer survey for the people that clicked but didn't buy, that's huge because that's going to help guide your messaging for your marketing moving forward. Yeah, and when you're going out through this whole process, what you need to keep in mind is this all objection based. People don't buy because they have objections. They have those unanswered questions, and most marketers looking for that silver bullet, what can I answer to just drive up my conversions and make a ton of sales. You're not going to find that. Let's say you would have five hundred people who visited your page majority didn't buy. Ten of them may say, oh, you don't have a question on is there a refund? So you need to address that. Another fifteam may have a question on, hey, what am I exactly going to get? Another six may have a question on, hey, if I don't use whatever I'm buying, you know, can I use it later on? Or does it expire or whatnot? Another few people may have a question on, hey, when I buy this product or service, can it only be used by me? Or can it be used by multiple people at once? Or my team members? You know, if you're selling products to be like, hey, is this kid safe? Is it made with lead, where's your toy being made, whatever it may be. And what you'll find is a lot of different groups of people have different questions, and answering them all will help drive up your conversions. Each one you answer may give you a percent increase in conversions, but you start answering twenty thirty forty of them, that can literally take your conversion rates and start giving you another ten to twenty percent lifts. So think of things as objections and answer them because if you answer them, you're much more likely to get a sale. Yeah, so I think that the point here is, you know, it's just because you send an email doesn't mean that your job is done. That's the very beginning. You're going to iterate on that, and you should be testing and learning. A lot of people just want to continue to burn out that list. And I've seen, you know, back in the day affiliate marketers what acquire these lists, acquire a bunch of people and they just burn them with affiliate offers. But that doesn't solve the customer's problem. That solves your own problem where you're just trying to push offers to make money. But ultimately, if you want a business for the long term, it's all about, Hey, what do my customers need? How can I decrease the friction? How can I make it easier for them and make them more comfortable to buy? Right? And that's when people will buy it because you're serving them and well you're doing your job. So anyway, that is it for today, Marketing School to ioslash pro. You can actually check out what we're talking about here for one dollar for fourteen days exclusive content monthly. Ask me any things with Neil and yours truly, we got other exclusive stuff in there as well, as well as a Facebook community. You ask for it, we try to deliver here one dollar for fourteen days Marketing School to ioslash pro and we will see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Battl and today we're going to talk about why your emails get opened but fail to covert. Good question. It is a good question, you know. It's funny. We sent out an email over block Friday and we got some conversions, but we didn't get as many conversions as we would like. Just one percent, yeah, not less than one percent. Yeah, So when we look at it, it's like, Okay, not that bad, but not as great as we would want. And the big thing is the reason why most emails open but don't convert is it's not the click on the email to the landing page. It's actually the landing page to the conversion to the checkout or the landing page to filling out the lead form. And what you'll find is just because someone clicks the email and they're on your email list, people have this notion that hey, they're already on my list, they're already warm, they already trust me, they're ready to convert. Don't forget that just because someone's on your list doesn't mean they're ready to buy. You got to sell them again. So whenever they open up your email and you're able to get the click, it doesn't mean they're ready to buy and whip out their credit card. You need to sell them again on your landing page and answer the objections that they may have. And that's the big mistake I see with people with email because they're like, oh, my email's like my ATM list. The moment they're on there, you can send up blasts. You make a ton of money, but not necessarily you need to sell them again. And that's why a lot of marketers will send people through webinars long sales letters, because they're selling them again. And when you do that, that's when you're going to get the conversion. You know, maybe we can share some numbers on the Black Friday Cyber Monday deal that we did and also talk about, you know, what a good click through rate an email click the rate is because to your point, I don't think we had a very bad at least the click to the landing pages doesn't seem that bad. The clicks were lower than normal. So for me, a good click through on an email as I generally get like thirty to forty thousand clicks, and what percent would that be. It ranges depending on the portion of my list. But let's see our Black Friday had one point nine percent, so I would say a normal decent click the rate for me is at least four percent, sometimes five six on the high end. Yeap, So we could I mean, just so you guys know that the methodologies here, if Neil and I were to optimize, this would be okay. How do we make it? You know, was the email too long, was it too long to get to the actually click? It was a link at the very bottom, who knows, right, we would have to take a look at it to optimize it. Then we would start doing cro on the page, so conversion rate optimization, figuring out okay, you know, it's a communication clear enough, right, because I know for a fact there are a couple of things that we didn't have implement as quickly as we wanted to. So a PayPal button, we didn't have that, right, you know, at the top of the page, it was mostly text. Right, we could have led with something that's a lot clear and easy to understand, but it was just very text heavy. So you know, you can see drop off right there. Right. And what I would do too is to be a little more methodical, is use a tool like crazy ache, or use a tool like hot jar, just to see how people are behaving on the page, whether you want to use heat maps or recordings on the page too, right, then you can start to optimize it. And then what I would also say, what we're going to do too is ask people, you know, hey, what's going on? Why didn't you sign up a non buyer survey for the people that clicked but didn't buy, that's huge because that's going to help guide your messaging for your marketing moving forward. Yeah, and when you're going out through this whole process, what you need to keep in mind is this all objection based. People don't buy because they have objections. They have those unanswered questions, and most marketers looking for that silver bullet, what can I answer to just drive up my conversions and make a ton of sales. You're not going to find that. Let's say you would have five hundred people who visited your page majority didn't buy. Ten of them may say, oh, you don't have a question on is there a refund? So you need to address that. Another fifteam may have a question on, hey, what am I exactly going to get? Another six may have a question on, hey, if I don't use whatever I'm buying, you know, can I use it later on? Or does it expire or whatnot? Another few people may have a question on, hey, when I buy this product or service, can it only be used by me? Or can it be used by multiple people at once? Or my team members? You know, if you're selling products to be like, hey, is this kid safe? Is it made with lead, where's your toy being made, whatever it may be. And what you'll find is a lot of different groups of people have different questions, and answering them all will help drive up your conversions. Each one you answer may give you a percent increase in conversions, but you start answering twenty thirty forty of them, that can literally take your conversion rates and start giving you another ten to twenty percent lifts. So think of things as objections and answer them because if you answer them, you're much more likely to get a sale. Yeah, so I think that the point here is, you know, it's just because you send an email doesn't mean that your job is done. That's the very beginning. You're going to iterate on that, and you should be testing and learning. A lot of people just want to continue to burn out that list. And I've seen, you know, back in the day affiliate marketers what acquire these lists, acquire a bunch of people and they just burn them with affiliate offers. But that doesn't solve the customer's problem. That solves your own problem where you're just trying to push offers to make money. But ultimately, if you want a business for the long term, it's all about, Hey, what do my customers need? How can I decrease the friction? How can I make it easier for them and make them more comfortable to buy? Right? And that's when people will buy it because you're serving them and well you're doing your job. So anyway, that is it for today, Marketing School to ioslash pro. You can actually check out what we're talking about here for one dollar for fourteen days exclusive content monthly. Ask me any things with Neil and yours truly, we got other exclusive stuff in there as well, as well as a Facebook community. You ask for it, we try to deliver here one dollar for fourteen days Marketing School to ioslash pro and we will see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed