In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers
(00:38) Subscribers don't matter, focus on qualified subscribers.
(01:25) Having a lot of subscribers doesn't guarantee views.
(02:07) Old-school techniques work better than generating subscribers.
(03:19) Subscribers are vanity metrics, focusing on customers instead.
(03:39) The number of views and engagement matters more than subscribers.
(04:51) Social media content builds brand reputation, not direct customers.
(05:41) Optimize for views and engagement, not subscriber numbers.
(06:12) Optimizing for the wrong thing wastes time and effort.
(06:57) Attention comes from views, not subscribers.
(07:01) Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Neil Patel on Facebook




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers</li>
<li>
(00:38) Subscribers don't matter, focus on qualified subscribers.</li>
<li>
(01:25) Having a lot of subscribers doesn't guarantee views.</li>
<li>
(02:07) Old-school techniques work better than generating subscribers.</li>
<li>
(03:19) Subscribers are vanity metrics, focusing on customers instead.</li>
<li>
(03:39) The number of views and engagement matters more than subscribers.</li>
<li>
(04:51) Social media content builds brand reputation, not direct customers.</li>
<li>
(05:41) Optimize for views and engagement, not subscriber numbers.</li>
<li>
(06:12) Optimizing for the wrong thing wastes time and effort.</li>
<li>
(06:57) Attention comes from views, not subscribers.</li>
<li>
(07:01) Go to <a href="https://www.marketingschool.io/">https://www.marketingschool.io</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://www.facebook.com/neilkpatel/">Neil Patel on Facebook</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Subscriber numbers can sometimes be deceiving

Why You Shouldn't Optimize for 1 Million Subscribers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fed1560b-59f0-4ab0-a5eb-b0d1016a80e6/transcript

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