Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pata, and today we're going to talk about why you should not create content daily unless it meets this. What is this? So the big thing that most people don't know about content is all the algorithms from social media like Facebook to Instagram. It actually hurts you to create content that people don't like because If you keep pushing out content into your feeds that no one is engaging with, it tells these platforms that your content sucks. Your followers don't like it. So then when you push out more content, even if it's good, the likelihood of them seeing it are slim to none because their algorithms that are starting to not push stuff to them because they've already told them that they're not interested. And the same goes with SEO. If you write a ton of mediocre content, then Google's not going to want to rank it because there's so many blogs out there, over a billion, they might as well rank the stuff people want to read. On your end, unless you can produce high quality content, don't push it on a daily basis, focus on the quality over quantity. Yeah, I think directionally I agree with that. I think what I found interesting recently looking at I think it was Gary Vee that said this, So Gary v cranks out a ton of content. I think there's different comparisons. I think when you look at a long form blog like backlink Go for example, that's like high quality. You have to be very deliberate with it. There's a lot of data that goes into it. Long form again, it takes probably weeks or even months to pump out a really great piece. When I think about social media, this all assumes that you've established a foothold of decent quality content with one channel first, and then you're starting to expand. I think you can start to think about expanding more because when I think about social media, you don't necessarily need to have the highest caliber of content because the feeds are just going all the time, So you're better off throwing more at bats and seeing what sticks. And that's kind of the Gary v model. He's actually mentioned that you go for decent quality, high output, and if you again, if you're like a backlink, go super high quality, super well researched. You spend more time, You're more deliberate there. So I think it just depends on what you're doing exactly. So I think again, when I think about us repurposing, for example, recording that we're doing right now, we're live right now, and these videos are gonna be chopped up, we're gonna throw them onto repurpose house, so we use repurpose House dot io, and then they're gonna be decent chunks, right, decent quality, and then they're gonna find a time stamps that they're interesting, and we're just gonna throw them up on Instagram or IGTV or YouTube or Twitch or whatever. Probably not Twitch, but like TikTok for example. And sometimes like the ones that I don't expect to take off, they just take off. So you never really know. Yeah, one thing you keep in mind, I think Eric and I are pretty much saying the same thing, just in different ways. If you write a really long term blog plust like a backlink, or even sometimes what I do on the olpatail dot com, there's still no guarantee that I succeed. It still is a hit or misapproach. Even in content marketing with social media, if you spend a lot of time on a video, it doesn't mean it's gonna necessarily do well or image or anything like that. So in general, when you're doing content, you want to end up putting out content that you genuinely think people will like. When I say, don't put out crap content every day, some people just want to take a random picture being like this looks cool. Here's a cloud. Right. If your content has no purpose and you're not going to get much engagement, don't put it out see with Gary Vee. Yes, he's putting out a ton of content, but overall the quality is good. And what I mean quality, I'm not talking about he has to use a professional equipment. It could just be his phone. When I mean the quality is good in which he's helping people. He's providing value with his content. If you listen to something, it may motivate you, it may inspire you, it may teach you something new. Same with Eric's content. So if you have purpose behind it, the general rule of thumb is it's going to be valuable to someone whether you create it in one minute or you spend a month. And whether you spend one minute on something or a month, there's still no guarantee of success. And that's why a lot of us do crank out a lot of content, including me and Eric, but we don't crank out content for the sake of it. We do make sure no matter what we create, no matter how little or long of time we're spending on that content, it's providing value to whoever is watching it, listening to it, or even reading it. Cool. So that is it for today. Just guys aim to be helpful and text us three one oh three four nine three seven eight five. Again it's three one oh three four nine three seven eight five. We'll give you special announcements when things are going on, and the cool thing is we can also jeel target where we're sending announcements as well, so when things start back up again, we might even do meetups and things like that. But that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pata, and today we're going to talk about why you should not create content daily unless it meets this. What is this? So the big thing that most people don't know about content is all the algorithms from social media like Facebook to Instagram. It actually hurts you to create content that people don't like because If you keep pushing out content into your feeds that no one is engaging with, it tells these platforms that your content sucks. Your followers don't like it. So then when you push out more content, even if it's good, the likelihood of them seeing it are slim to none because their algorithms that are starting to not push stuff to them because they've already told them that they're not interested. And the same goes with SEO. If you write a ton of mediocre content, then Google's not going to want to rank it because there's so many blogs out there, over a billion, they might as well rank the stuff people want to read. On your end, unless you can produce high quality content, don't push it on a daily basis, focus on the quality over quantity. Yeah, I think directionally I agree with that. I think what I found interesting recently looking at I think it was Gary Vee that said this, So Gary v cranks out a ton of content. I think there's different comparisons. I think when you look at a long form blog like backlink Go for example, that's like high quality. You have to be very deliberate with it. There's a lot of data that goes into it. Long form again, it takes probably weeks or even months to pump out a really great piece. When I think about social media, this all assumes that you've established a foothold of decent quality content with one channel first, and then you're starting to expand. I think you can start to think about expanding more because when I think about social media, you don't necessarily need to have the highest caliber of content because the feeds are just going all the time, So you're better off throwing more at bats and seeing what sticks. And that's kind of the Gary v model. He's actually mentioned that you go for decent quality, high output, and if you again, if you're like a backlink, go super high quality, super well researched. You spend more time, You're more deliberate there. So I think it just depends on what you're doing exactly. So I think again, when I think about us repurposing, for example, recording that we're doing right now, we're live right now, and these videos are gonna be chopped up, we're gonna throw them onto repurpose house, so we use repurpose House dot io, and then they're gonna be decent chunks, right, decent quality, and then they're gonna find a time stamps that they're interesting, and we're just gonna throw them up on Instagram or IGTV or YouTube or Twitch or whatever. Probably not Twitch, but like TikTok for example. And sometimes like the ones that I don't expect to take off, they just take off. So you never really know. Yeah, one thing you keep in mind, I think Eric and I are pretty much saying the same thing, just in different ways. If you write a really long term blog plust like a backlink, or even sometimes what I do on the olpatail dot com, there's still no guarantee that I succeed. It still is a hit or misapproach. Even in content marketing with social media, if you spend a lot of time on a video, it doesn't mean it's gonna necessarily do well or image or anything like that. So in general, when you're doing content, you want to end up putting out content that you genuinely think people will like. When I say, don't put out crap content every day, some people just want to take a random picture being like this looks cool. Here's a cloud. Right. If your content has no purpose and you're not going to get much engagement, don't put it out see with Gary Vee. Yes, he's putting out a ton of content, but overall the quality is good. And what I mean quality, I'm not talking about he has to use a professional equipment. It could just be his phone. When I mean the quality is good in which he's helping people. He's providing value with his content. If you listen to something, it may motivate you, it may inspire you, it may teach you something new. Same with Eric's content. So if you have purpose behind it, the general rule of thumb is it's going to be valuable to someone whether you create it in one minute or you spend a month. And whether you spend one minute on something or a month, there's still no guarantee of success. And that's why a lot of us do crank out a lot of content, including me and Eric, but we don't crank out content for the sake of it. We do make sure no matter what we create, no matter how little or long of time we're spending on that content, it's providing value to whoever is watching it, listening to it, or even reading it. Cool. So that is it for today. Just guys aim to be helpful and text us three one oh three four nine three seven eight five. Again it's three one oh three four nine three seven eight five. We'll give you special announcements when things are going on, and the cool thing is we can also jeel target where we're sending announcements as well, so when things start back up again, we might even do meetups and things like that. But that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed