Why You Should Shift Marketing Spend to Buy More LinkedIn Ads

In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
[00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
[01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
[01:55] The organic reach on LinkedIn is great.
[02:00] Strategies for advertising and finding new clients on LinkedIn.
[02:50] Allocating not just advertising but social budget to LinkedIn.
[03:19] Please rate, review, and subscribe to this podcast!



Links Mentioned in Today’s Episode:



Gary V

 The Marketing Millennials



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.</li> <li>[00:28] LinkedIn ads are expensive but convert better for B2B than most channels.</li> <li>[01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.</li> <li>[01:55] The organic reach on LinkedIn is great.</li> <li>[02:00] Strategies for advertising and finding new clients on LinkedIn.</li> <li>[02:50] Allocating not just advertising but social budget to LinkedIn.</li> <li>[03:19] Please rate, review, and subscribe to this podcast!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://www.garyvaynerchuk.com/">Gary V</a> <a href="https://www.thedanielmurray.com/themarketingmillennials"> The Marketing Millennials</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on...

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d723aac4-3034-4b8d-8131-b0d2002211f2/transcript

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and navigate the complexities of the services industry. 



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: A sneak peek of what our AOA hangouts look like
(01:15) Introduction to the Agency Owners Association
(02:38) The Power of Focus for Agency Growth
(08:43) Leveraging Twitter and LinkedIn for Audience Building
(10:41) Accountability and Consistent Content Creation
(16:15) Optimizing Reddit and Quora for SEO



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and navigate the complexities of the services industry. 
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li>(00:00) Today's topic: A sneak peek of what our AOA hangouts look like</li>
<li>(01:15) Introduction to the Agency Owners Association</li>
<li>(02:38) The Power of Focus for Agency Growth</li>
<li>(08:43) Leveraging Twitter and LinkedIn for Audience Building</li>
<li>(10:41) Accountability and Consistent Content Creation</li>
<li>(16:15) Optimizing Reddit and Quora for SEO</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Bonus episode: A sneak peek of what our AOA hangouts look like

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dee4cc78-a060-47d3-9182-b166007abdea/transcript

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
(11:53) Exploring Amazon's non-endemic ads
(15:30) Kindle's success and Oprah's influence
(17:43) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li>(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, &amp; more</li>
<li>(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views</li>
<li>(11:53) Exploring Amazon's non-endemic ads</li>
<li>(15:30) Kindle's success and Oprah's influence</li>
<li>(17:43) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5c647965-0256-4e8e-84d7-b16500ade33b/transcript

In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
(01:15) How effective is copying as a marketing strategy?
(04:44) AirChat
(08:42) The number 1 factor for a viral video
(17:48) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video</li>
<li aria-level="1">(01:15) How effective is copying as a marketing strategy?</li>
<li aria-level="1">(04:44) AirChat</li>
<li aria-level="1">(08:42) The number 1 factor for a viral video</li>
<li aria-level="1">(17:48) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/11b884dd-1ef8-46f9-8c42-b16400aa53a5/transcript

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720

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