Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platal, and today we're going to talk about why you should repeat this same message over and over and over again. Literally. I mean, we've done got over six hundred Marketing School podcasts now and in some cases sometimes you're gonna hear us repeat the same messages even though you're gonna hear inside of a topic. We might talk about examples that we've cited before. And part of the reason why we repeat the same messages over and over is because sometimes you're not going to retain it in one shot two shots. Neil even talks about the rule of seven. But if you look at world renowned speakers out there, the Tony Robbins of the world, they're always repeating the same message because they're trying to get it really stuck in your head. You know. I think if Tony Robbins that actually said that, you know, once you're sending a message out there, once it's actually it starts to feel annoying. That's when you know that your message is actually starting to take effect. And that's part of the reason why we repeat ourselves so much. In addition to us repeating ourselves, you should repeat yourself and your main messaging, your main slogan out there, the message you're trying to get across, the information, whatever it may be, because not everyone converts at the same touch point. I talk about this before rule of seven. People need to see seven your brands seven times before they convert. I didn't come up with it. It's just stats and articles out there that talk about this. If you keep educating people on the same topic, the same information, you keep pushing your messaging out there, not only a people more likely to convert over time, but you'll also become the authority in the space, whether it's your personal brand or the corporate brand. And when you become the authority, people are much more likely to come back, talk about you and convert. Don't expect someone to just come to your website the first time, read some information or learn something from you, or see your product, and expect them to buy that time. You won't say top in mind. But if you keep pushing out the messaging out there and people keep hearing about you, eventually they'll be like, oh, I'm familiar with this. Neil talks about it all the time or Eric talks about all the time. Yeah, I should just go and convert even when someone else talks about it. For example, we talk about marketing and SEO so often that even if someone else talks about SEO, our names come up. Not always. I'm not trying to be air again. I don't think we're the most popular people in the space, but just in general when people talk about it, because we also mentioned SEO and marketing and digital marketing so often that every so often we come up as well. And that's because we keep pushing the same messaging out there. Yeah, so I guess. And when I think about check out the book by John Hall. It's called top of Mind, and it's basically the concept of being top of mind. If I look at a lot of our sales cycle, it takes sometimes on the agency side, it takes what one year. In some cases, we've gotten some of our best clients after two years they've been on our email us. And these are clients from big companies that typically actually don't like working with agencies, but they because they kept consuming our content, because they saw webinar or whatever. We kept giving them different touch points and we kept saying the same thing over and over. They're finally like, you know what, let's just do it with you guys. I mean we see your stuff all the time. I mean you're everywhere. So you caught them at it at the right stage. To Neil's point earlier, you're not necessarily good of People are always at different stages. Right, maybe two years ago they just started learn in marketing, and then they got a job in the middle, and then they got promoted a VP all of a sudden, and then they start working with you. Everyone's at different stages. So for us, I mean, look, I keep mentioning. I mean, Neil's been doing marketing for seventeen years or so. It's that mark of consistency. Even if you look at Nintendo, which I've actually cited these examples a couple of podcasts episodes ago, they've been around for one hundred and thirty years. It's a mark of consistency and people actually respect that. And it doesn't matter if you're repeating yourself all the time. Nobody has actually called us out for saying some of the same stuff over and over. When you're repeating yourself, you don't want to just repeat yourself on the same channel. You need to do this across multiple channels. So sometimes we'll repeat ourselves on video, then again on podcasts, then again within blog posts, then again on stage when we're speaking at a conference. You get the point. We're leveraging multiple channels to get the same message across. Once you do that, eventually it will resonate with people. It'll build the brand awareness for yourself or your company, and it'll drive more sales conversions and leads. Yeah, and look it's also okay. I mean literally this message this topic was why you should repeat yourself over and over again. We can splinter it off and talk about the subtopic how you can actually repeat your same message over and over again. You could actually make it into subtopics too. So think about how you can be creative with repeating your message. And that might not necessarily be the same thing ver Burdens, as Neil saying, like it might be a different message when you're speaking on stage. When you're doing a blog post, for example, maybe maybe it can be more in death right. Think about how you can be creative with it. And if you've got people on your team, get people on a team, do the brainstorm together and figure out other ways that you can repeat the message, especially if it's a message around your story and your brand. There was a blog post I wrote a long time ago or a while ago, months ago, called everything I taught you about SEO was wrong, And in there I talk about how SEO doesn't convert as well as pay per click, and I give visual examples. And then since then I wrote other blog posts. And even though I wrote other blog posts, sometimes I'll go back and I'll talk about how you know, if I'm talking about se and paid ads in a blog post, I'll talk about oh yeah, and by the way, the reason I like paid as more is because it converts better. And I'll show examples of why using the same visuals, and I'll link back to the prior post that goes more in depth. So when you're repeating yourself, you don't have to repeat the same message over and over again. You could just use it as a citation or a source, or refer back to it and tell people, hey, go back to this other page or source. Yeah. And this also goes with branding too. We talk a lot about branding all the time. But if you look at Brenda Bouchard, for example, his message is I think it's live, love learn. That's something that's very memorable. And when you think about even us, you look at us two sitting here right now, what do you think about first? When you think about watching us or listening to us. I have no idea marketing little other than marketing marketing school right here. It's like, all we talk about is marketing. All we do is all we do is marketing. But it really it's because it helps business a lot. So anyway, I thought you're looking for a slogan like live, learn, love what dude, I don't know what slogan. We have marketing school. Yeah, anything else from your side? No, that's it all right. So that's it for today. Go to single grain dot com slash giveaway to check out our marketing goodies to grow at your business, and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platal, and today we're going to talk about why you should repeat this same message over and over and over again. Literally. I mean, we've done got over six hundred Marketing School podcasts now and in some cases sometimes you're gonna hear us repeat the same messages even though you're gonna hear inside of a topic. We might talk about examples that we've cited before. And part of the reason why we repeat the same messages over and over is because sometimes you're not going to retain it in one shot two shots. Neil even talks about the rule of seven. But if you look at world renowned speakers out there, the Tony Robbins of the world, they're always repeating the same message because they're trying to get it really stuck in your head. You know. I think if Tony Robbins that actually said that, you know, once you're sending a message out there, once it's actually it starts to feel annoying. That's when you know that your message is actually starting to take effect. And that's part of the reason why we repeat ourselves so much. In addition to us repeating ourselves, you should repeat yourself and your main messaging, your main slogan out there, the message you're trying to get across, the information, whatever it may be, because not everyone converts at the same touch point. I talk about this before rule of seven. People need to see seven your brands seven times before they convert. I didn't come up with it. It's just stats and articles out there that talk about this. If you keep educating people on the same topic, the same information, you keep pushing your messaging out there, not only a people more likely to convert over time, but you'll also become the authority in the space, whether it's your personal brand or the corporate brand. And when you become the authority, people are much more likely to come back, talk about you and convert. Don't expect someone to just come to your website the first time, read some information or learn something from you, or see your product, and expect them to buy that time. You won't say top in mind. But if you keep pushing out the messaging out there and people keep hearing about you, eventually they'll be like, oh, I'm familiar with this. Neil talks about it all the time or Eric talks about all the time. Yeah, I should just go and convert even when someone else talks about it. For example, we talk about marketing and SEO so often that even if someone else talks about SEO, our names come up. Not always. I'm not trying to be air again. I don't think we're the most popular people in the space, but just in general when people talk about it, because we also mentioned SEO and marketing and digital marketing so often that every so often we come up as well. And that's because we keep pushing the same messaging out there. Yeah, so I guess. And when I think about check out the book by John Hall. It's called top of Mind, and it's basically the concept of being top of mind. If I look at a lot of our sales cycle, it takes sometimes on the agency side, it takes what one year. In some cases, we've gotten some of our best clients after two years they've been on our email us. And these are clients from big companies that typically actually don't like working with agencies, but they because they kept consuming our content, because they saw webinar or whatever. We kept giving them different touch points and we kept saying the same thing over and over. They're finally like, you know what, let's just do it with you guys. I mean we see your stuff all the time. I mean you're everywhere. So you caught them at it at the right stage. To Neil's point earlier, you're not necessarily good of People are always at different stages. Right, maybe two years ago they just started learn in marketing, and then they got a job in the middle, and then they got promoted a VP all of a sudden, and then they start working with you. Everyone's at different stages. So for us, I mean, look, I keep mentioning. I mean, Neil's been doing marketing for seventeen years or so. It's that mark of consistency. Even if you look at Nintendo, which I've actually cited these examples a couple of podcasts episodes ago, they've been around for one hundred and thirty years. It's a mark of consistency and people actually respect that. And it doesn't matter if you're repeating yourself all the time. Nobody has actually called us out for saying some of the same stuff over and over. When you're repeating yourself, you don't want to just repeat yourself on the same channel. You need to do this across multiple channels. So sometimes we'll repeat ourselves on video, then again on podcasts, then again within blog posts, then again on stage when we're speaking at a conference. You get the point. We're leveraging multiple channels to get the same message across. Once you do that, eventually it will resonate with people. It'll build the brand awareness for yourself or your company, and it'll drive more sales conversions and leads. Yeah, and look it's also okay. I mean literally this message this topic was why you should repeat yourself over and over again. We can splinter it off and talk about the subtopic how you can actually repeat your same message over and over again. You could actually make it into subtopics too. So think about how you can be creative with repeating your message. And that might not necessarily be the same thing ver Burdens, as Neil saying, like it might be a different message when you're speaking on stage. When you're doing a blog post, for example, maybe maybe it can be more in death right. Think about how you can be creative with it. And if you've got people on your team, get people on a team, do the brainstorm together and figure out other ways that you can repeat the message, especially if it's a message around your story and your brand. There was a blog post I wrote a long time ago or a while ago, months ago, called everything I taught you about SEO was wrong, And in there I talk about how SEO doesn't convert as well as pay per click, and I give visual examples. And then since then I wrote other blog posts. And even though I wrote other blog posts, sometimes I'll go back and I'll talk about how you know, if I'm talking about se and paid ads in a blog post, I'll talk about oh yeah, and by the way, the reason I like paid as more is because it converts better. And I'll show examples of why using the same visuals, and I'll link back to the prior post that goes more in depth. So when you're repeating yourself, you don't have to repeat the same message over and over again. You could just use it as a citation or a source, or refer back to it and tell people, hey, go back to this other page or source. Yeah. And this also goes with branding too. We talk a lot about branding all the time. But if you look at Brenda Bouchard, for example, his message is I think it's live, love learn. That's something that's very memorable. And when you think about even us, you look at us two sitting here right now, what do you think about first? When you think about watching us or listening to us. I have no idea marketing little other than marketing marketing school right here. It's like, all we talk about is marketing. All we do is all we do is marketing. But it really it's because it helps business a lot. So anyway, I thought you're looking for a slogan like live, learn, love what dude, I don't know what slogan. We have marketing school. Yeah, anything else from your side? No, that's it all right. So that's it for today. Go to single grain dot com slash giveaway to check out our marketing goodies to grow at your business, and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School