In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 
00:28 – Today’s topic: Why you should keep your old content updated
00:36 – Listen to  SPI200 podcast episode and read Moz
01:02 – Make an audit of all the content you have
01:24 – Make sure you’re tracking closely
01:41 – Use the right keywords and build back links
02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner
02:56 – Strategize by updating or deleting your content
03:42 – Link internally by using any Related Post Plugin in WordPress
04:18 – Check Yoast SEO Plugin for indexing
04:43 – Having more back links mean you can have more pages
05:19 – The key is not to lose links when you do pruning
05:41 – Don’t just remove pages! Redirect them
05:57 – Delete pages or consolidate your posts
06:43 – What Hub and Spoke content strategy is
07:42 – Don’t base pruning on just traffic!
08:52 – That’s it for today’s episode! 3 Key Points: 
Knowing the content you already have and what you want to add is the way to start.
Keeping your content up to date means you need to monitor news and trends closely.
Remember that you don’t want to lose links when deleting pages so redirect them instead!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Why you should keep your old content updated
</li> <li>00:36 – Listen to <a href="http://www.smartpassiveincome.com/podcasts/how-to-do-a-content-audit-with-todd-tresidder/"> SPI200</a> podcast episode and read <a href="https://moz.com/">Moz</a>
</li> <li>01:02 – Make an audit of all the content you have</li> <li>01:24 – Make sure you’re tracking closely</li> <li>01:41 – Use the right keywords and build back links</li> <li>02:01 – Use keywords that generate traffic – use <a href="https://ahrefs.com/">Ahrefs</a> or <a href="https://adwords.google.com/KeywordPlanner">Google Keyword Planner</a>
</li> <li>02:56 – Strategize by updating or deleting your content</li> <li>03:42 – Link internally by using any <a href="https://wordpress.org/plugins/wordpress-23-related-posts-plugin/">Related Post Plugin in WordPress</a>
</li> <li>04:18 – Check <a href="https://yoast.com/wordpress/plugins/seo/">Yoast SEO Plugin</a> for indexing</li> <li>04:43 – Having more back links mean you can have more pages</li> <li>05:19 – The key is not to lose links when you do pruning</li> <li>05:41 – Don’t just remove pages! Redirect them</li> <li>05:57 – Delete pages or consolidate your posts</li> <li>06:43 – What <a href="http://www.jimmydaly.com/hub-and-spoke/">Hub and Spoke</a> content strategy is</li> <li>07:42 – Don’t base pruning on just traffic!</li> <li>08:52 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Knowing the content you already have and what you want to add is the way to start.</li> <li>Keeping your content up to date means you need to monitor news and trends closely.</li> <li>Remember that you don’t want to lose links when deleting pages so redirect them instead!</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date....

Why You Should Keep Your Old Content Updated | Ep. #84

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