In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why You Should Hire Developers as Marketers
[00:35] Neil think developers are really good at understanding data and making changes.
[00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
[01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
[01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
[01:36] The CTO didn’t know marketing, but learned as he went.
[01:52] Engineers/Developers are self-motivated.
[02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
[02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
[03:22] When you run a test and things go wrong, you will absolutely lose money.
[03:52] Make sure that you have an individual contributor and also managers.
[04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
[04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
[05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
[05:25] That’s all for today!
[05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Why You Should Hire Developers as Marketers
</li> <li>[00:35] Neil think developers are really good at understanding data and making changes.</li> <li>[00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.</li> <li>[01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.</li> <li>[01:26] During Eric’s time at <a href="https://teamtreehouse.com/explore">Treehouse</a>, the CTO was a developer who would help him get things done.</li> <li>[01:36] The CTO didn’t know marketing, but learned as he went.</li> <li>[01:52] Engineers/Developers are self-motivated.</li> <li>[02:27] What Neil loves, is that they believe in the “quick and dirty” approach.</li> <li>[02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.</li> <li>[03:22] When you run a test and things go wrong, you will absolutely lose money.</li> <li>[03:52] Make sure that you have an individual contributor and also managers.</li> <li>[04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.</li> <li>[04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.</li> <li>[05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.</li> <li>[05:25] That’s all for today!</li> <li>[05:28] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Why You Should Hire Developers as Marketers [00:35]...

Why You Should Hire Developers as Marketers | Ep. #589

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6c82ef58-1e8b-4324-ab7b-b0d200678634/transcript

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