Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about why you should create a swipe file and what it is. So episodes like these every couple of years, we do want to resurface these because some people are new that are coming into marketing. So that is what it is. So a swipe file. Think about it this way. When you are scrolling through let's say Instagram, or let's say you're scrolling through TikTok. You're going to see headlines or you're going to see something that catches your attention. Right, This is like a hook that got you, right aida attention, interest, desire, and action, right, and so somebody's got your attention. Now, when you're a marketer, you got to do the same thing. You got to get other people's attention. So if you see stuff that's caught your attention, what's helpful for you over the years is that you continue to build on this white file. This white file is a collection of ads. It could be copy or ads that you really like, and then you could go back and refer to it and you can just really iterate and build on whatever's caught your attention because likely that's going to work for other people. So, Neil, why do you think people should create one? You can end up seeing what's working for other people, and it just gives you a head start on ideas that you should end up testing or experimenting with. So from checking out people's Facebook ad libraries to visiting your competitor sites because then you'll be cooking and you'll see their ads all over the web. Or when you get marketing emails and something has a good idea. Like, just as we were speaking, I got head up from someone who's at ignite Visibility although other emails from a Gmail address and like, hey, from your own website, can you link to this article? And like, if you do that, in return, we're happy to give your posts a share on our Twitter account. Here's our Twitter profile and that has one hundred and seventy five thousand followers. I'm like, yeah, not a bad approach. That's an interesting way to build links. I'm not saying you should use it or not use it, but it's something that I'll save and I'm like, cool, Maybe I'll test it out in the future. Maybe I'll create variations of it. But that's all examples of other people's marketing and it just ends up, you know, helping that creativity wheel just keep spinning and spinning in your head and give you more ideas on how you can improve your own marketing in the future. And Neil mentioned in Facebook ad library, there's also when you use hrefs, you can see the ads that are being rand from a paid perspective. Also, I think display you can use adbeat. We've talked about this. That's adb a t swiped dot co is also another good site for a checking outline pages. Sorry no, this one's more for sales pages. If you want to check out landing pages, I think this page is still up or to site. It's called landbook dot net or dot com. There's a hyphen in between Neil, do you want to say something? Yeah? And then you can also just check out sem Russia as well. They capture a lot of data on other people's paydds cool around the world. And the other thing too is when you're scrolling like a So, I save a lot of stuff on Twitter. If you have Twitter Blue, it's like the three dollars a month subscription. You can actually have folders for stuff you save in So I just make a folder called ads that I like or copy that I like. I'll do the same thing for Instagram as well, so there's a little banner button when you're looking at it hosts. So I'll save a lot of stuff that catches my attention. And there's no need to try to reinvent the wheel. Right. If stuff catches your attention, there's probably some gold in it. So that is it for today. Please don't forget the rate review of subscribe to this podcast. It helps us grow and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's time, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about why you should create a swipe file and what it is. So episodes like these every couple of years, we do want to resurface these because some people are new that are coming into marketing. So that is what it is. So a swipe file. Think about it this way. When you are scrolling through let's say Instagram, or let's say you're scrolling through TikTok. You're going to see headlines or you're going to see something that catches your attention. Right, This is like a hook that got you, right aida attention, interest, desire, and action, right, and so somebody's got your attention. Now, when you're a marketer, you got to do the same thing. You got to get other people's attention. So if you see stuff that's caught your attention, what's helpful for you over the years is that you continue to build on this white file. This white file is a collection of ads. It could be copy or ads that you really like, and then you could go back and refer to it and you can just really iterate and build on whatever's caught your attention because likely that's going to work for other people. So, Neil, why do you think people should create one? You can end up seeing what's working for other people, and it just gives you a head start on ideas that you should end up testing or experimenting with. So from checking out people's Facebook ad libraries to visiting your competitor sites because then you'll be cooking and you'll see their ads all over the web. Or when you get marketing emails and something has a good idea. Like, just as we were speaking, I got head up from someone who's at ignite Visibility although other emails from a Gmail address and like, hey, from your own website, can you link to this article? And like, if you do that, in return, we're happy to give your posts a share on our Twitter account. Here's our Twitter profile and that has one hundred and seventy five thousand followers. I'm like, yeah, not a bad approach. That's an interesting way to build links. I'm not saying you should use it or not use it, but it's something that I'll save and I'm like, cool, Maybe I'll test it out in the future. Maybe I'll create variations of it. But that's all examples of other people's marketing and it just ends up, you know, helping that creativity wheel just keep spinning and spinning in your head and give you more ideas on how you can improve your own marketing in the future. And Neil mentioned in Facebook ad library, there's also when you use hrefs, you can see the ads that are being rand from a paid perspective. Also, I think display you can use adbeat. We've talked about this. That's adb a t swiped dot co is also another good site for a checking outline pages. Sorry no, this one's more for sales pages. If you want to check out landing pages, I think this page is still up or to site. It's called landbook dot net or dot com. There's a hyphen in between Neil, do you want to say something? Yeah? And then you can also just check out sem Russia as well. They capture a lot of data on other people's paydds cool around the world. And the other thing too is when you're scrolling like a So, I save a lot of stuff on Twitter. If you have Twitter Blue, it's like the three dollars a month subscription. You can actually have folders for stuff you save in So I just make a folder called ads that I like or copy that I like. I'll do the same thing for Instagram as well, so there's a little banner button when you're looking at it hosts. So I'll save a lot of stuff that catches my attention. And there's no need to try to reinvent the wheel. Right. If stuff catches your attention, there's probably some gold in it. So that is it for today. Please don't forget the rate review of subscribe to this podcast. It helps us grow and we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's time, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed