In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES
[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
[00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
[01:25] Using Zoom, he added a button that would bring them to a purchase page.
[02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
[02:27] Now it goes to this link.
[02:40] If you to Consulting.com, they have a good example of an application page.
[02:54] The first thing you do after following the link is schedule a call.
[02:58] After that, you fill out a survey about your business.
[04:20] Eric and his team did a strategy call.
[04:55] Once you switched to the application, their conversion rate went up.
[05:05] They then made three sales for $6000 total.
[05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
[07:15] Make sure you text people with reminders for scheduled calls.
[07:30] It’s helpful to make people promise to show up for the call.
[07:52] Schedule your calls within 48 hours of taking the webinar.
[08:04] That’s all for today!
[08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates. TIME-STAMPED SHOW NOTES <ul> <li>[00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
</li> <li>[00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.</li> <li>[01:25] Using Zoom, he added a button that would bring them to a purchase page.</li> <li>[02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.</li> <li>[02:27] Now it goes to this <a href="http://www.singlegrain.com/apply">link</a>.</li> <li>[02:40] If you to Consulting.com, they have a good example of an application page.</li> <li>[02:54] The first thing you do after following the link is schedule a call.</li> <li>[02:58] After that, you fill out a survey about your business.</li> <li>[04:20] Eric and his team did a strategy call.</li> <li>[04:55] Once you switched to the application, their conversion rate went up.</li> <li>[05:05] They then made three sales for $6000 total.</li> <li>[05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.</li> <li>[07:15] Make sure you text people with reminders for scheduled calls.</li> <li>[07:30] It’s helpful to make people promise to show up for the call.</li> <li>[07:52] Schedule your calls within 48 hours of taking the webinar.</li> <li>[08:04] That’s all for today!</li> <li>[08:07] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates. TIME-STAMPED SHOW NOTES  [00:27] Today’s Topic: Why You Should Change Your...

Why You Should Change Your Lead Forms to Applications | Ep. #784

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