In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 
00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements
00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof”
01:02 – Celebrity endorsements work well
01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them 
01:46 – They’ve increased their target market size
01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? 
02:04 – The answer is “yes”
02:16 – There are micro influencers that you can connect with and help you promote your business
02:36 – Micro influencers have at least 20K followers
02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products
03:23 – Neil’s friend owns Binary Options and they got  Conor McGregor to endorse them after he lost his first fight 
03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate
04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
05:44 – Go to SingleGrain.com/giveaway for multiple entries
05:55 – That’s it for today’s episode! 3 Key Points: 
Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof.
If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead.
Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements
</li> <li>00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof”</li> <li>01:02 – Celebrity endorsements work well</li> <li>01:11 – <a href="https://www.beatsbydre.com">Beats</a> currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them <ul> <li>01:46 – They’ve increased their target market size</li> </ul> </li> <li>01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? <ul> <li>02:04 – The answer is “yes”</li> </ul> </li> <li>02:16 – There are micro influencers that you can connect with and help you promote your business</li> <li>02:36 – Micro influencers have at least 20K followers</li> <li>02:52 – In <a href="http://amzn.to/2w3pWic">Shoe Dog</a>, <a href="https://en.wikipedia.org/wiki/Phil_Knight">Phil Knight</a> talked about using celebrities to endorse products</li> <li>03:23 – Neil’s friend owns Binary Options and they got <a href="https://twitter.com/thenotoriousmma/status/798146119683473413?lang=en"> Conor McGregor</a> to endorse them after he lost his first fight <ul> <li>03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate</li> </ul> </li> <li>04:45 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>05:44 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>05:55 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof.</li> <li>If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead.</li> <li>Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes:  00:27 –...

Why You Ought to Pay For Celebrity Endorsements | Ep. #409

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e93ab609-7554-4ddf-918e-b0d20071d99b/transcript

Advertisement